Growth Marketing Manager

About Calm

Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices – to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes. Named a  TIME100 Most Influential Company , Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.

What We Do

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered. 

What You’ll Do

The Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by supporting campaigns across all channels but with an emphasis on paid social. You are a self-driven paid marketing expert who is well versed in channel strategies and is an execution superstar, with a strong track record of driving measurable impact through rigour optimization within paid marketing channels for a DTC business. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience optimizing complex paid channel strategies driving consistent performance outcomes. You’re both data proficient and creative, and will be a strong partner to internal media buyers, and UA creative teams to consistently execute on our channel strategies to meet our performance targets. In this role you will:

• Have a deep experience with paid marketing optimization and a passion for optimization to driving performance targets


• Be supporting campaigns across all channels but with an emphasis on paid social for the DTC business.


• You will take on everything from execution the channel strategies and roadmaps as well as driving weekly optimization of the campaigns


• Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency


• Implement automation to improve bidding strategies, budget pacing, and performance tracking


• Drive A/B testing and experimentation to continuously refine ad creative, audience targeting, and bid strategies


• Frequently report out on budget pacing, campaign performance, ensuring cost efficiency and strong return on investment (ROI)


• Provide regular reports and insights to channel leads on channel performance and optimization recommendations


• Regularly analyze performance metrics, identifying optimization opportunities


• You will work closely with teams across media buying, UA analytics, creative, and marketing ops to ensure your channels are delivering against targets

Who You Are

• Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals


• Proven track record of successfully managing paid marketing channels, using optimization strategies to deliver on tight performance targets


• Exceptional analytical skills with ability to take a data-driven approach to optimization and decision-making


• Excellent communication, negotiation, and relationship management skills.


• Proficiency in attribution platforms and technical measurement understanding


• Self sufficient and ability to self motivate


• Ability to thrive in a fast-paced, evolving environment and drive continuous optimization


• Highly organized with strong attention to detail

Nice to Haves

• Experience managing performance marketing campaigns for apps and/or subscription businesses

Minimum Requirements

• 2+ years of professional non-internship marketing experience managing paid marketing campaigns

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:

$106,600 - $162,800

The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.

Calm uses employee zip code to determine which pay range applies.

This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Please note that Calm may leverage artificial intelligence technology in the application review process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team at  View email address on jobs.jobcopilot.com . All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.

FOR US BASED POSITIONS: Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.