Senior Application Consultant - Adobe

Adobe Senior Application Consultant As our new Adobe Senior Application Consultant, you will become part of a growing development team. Here you will deal with many moving pieces and help build the most effective way to launch marketing campaigns at scale for global brands, focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities within the Adobe ecosystem. You will bridge the gap between technology and marketing strategies, working closely with clients to understand their business objectives and translate them into technical requirements for Adobe solutions, and collaborating with developers to ensure the technical solutions align with the client’s business goals. Responsibilities Collaborate effectively within a cross-functional team, partnering with operations and client teams to ensure seamless solution delivery and client success using Adobe platforms. Drive the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging technical expertise to configure efficient and tailored end-to-end client experiences. Streamline client operations by configuring and implementing customised business rules and automations within Adobe marketing platforms. Bring client solutions to life by configuring and implementing new features according to specifications and designs within Adobe environments. Ensure the quality and reliability of implementations by rigorously testing configurations and newly developed features within Adobe applications. Proactively identify, troubleshoot, and resolve technical issues within existing Adobe applications, ensuring a seamless user experience. Collect business requirements by engaging with marketers to translate them into technical specifications for Adobe solutions. Utilise Adobe Experience Platform and related tools to build data audiences and manage segments while understanding their quality and integrity. Contribute to a culture of continuous improvement by identifying and recommending opportunities to optimise Adobe platforms and their features. Qualifications 5–8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role. Strong hands‑on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows. Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or a comparable CRM or marketing automation tool. Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation. Ability to independently assess, develop, and maintain scalable, future‑proof campaign solutions. Experience contributing to or consulting on campaign solution design from scratch. Ability to develop and execute UAT tests at campaign or programme level. Experience supporting technical documentation, including solution requirements, specifications, campaign documentation, and process documentation. Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives. Good understanding of business acumen and client strategy, with the ability to apply this knowledge in day‑to‑day delivery and consulting. Experience working with cross‑functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams. Knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data‑driven campaign logic. Relevant platform certifications or accreditations are an advantage, such as AJO certification, Adobe Campaign certification, Braze, or similar. Strong passion for Marketing Technology and staying abreast of the latest AI developments. Strong attention to detail and commitment to quality. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr Map