Director, Merchandising

About Us SharkNinja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another. SharkNinja has entered multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates and sells its products at key retailers, online and offline, and through distributors around the world. Director, Merchandising Location: Needham, Massachusetts – Hybrid (3 days onsite) The Role SharkNinja is building a new merchandising capability and is seeking a Director, Merchandising to own the design‑led merchandising strategy across the Shark and Ninja portfolio. This high‑visibility, high‑impact role sits within the Marketing organization and partners directly with the Design Labs team to translate creative vision into a commercially compelling product roadmap that drives consumer excitement, brand heat, and category growth. The Director, Merchandising will work directly with senior leadership—including the CEO—to set the merchandising vision and bring it to life. What You’ll Do Own the end‑to‑end merchandising roadmap across Shark and Ninja product lines, defining the seasonal and annual cadence of colorways, limited editions, collectibles, and social‑worthy product drops. Lead assortment planning and product lifecycle management, ensuring the right product mix is in market at the right time to maximize sell‑through, margin, and brand relevance. Develop and manage price architecture, style attributes, and product segmentation frameworks (e.g., core vs. seasonal vs. limited edition) that balance brand storytelling with commercial rigor. Develop and execute a color strategy by product category, informed by seasonal trend forecasting, consumer insights, materials innovation, and competitive intelligence. Partner with Design Labs to direct the creative team on what’s needed—pushing them on colors, finishes, textures, and product expressions that align with the merchandising roadmap and commercial objectives. Bring an outside‑in perspective on trends in materials, finishes, packaging, and product presentation that elevate SharkNinja’s shelf presence, DTC experience, and cultural relevance. Collaborate with Product Development, Engineering, Brand Marketing, Sales, and Commercial Planning to integrate the merchandising strategy into the New Product Development pipeline and go‑to‑market plans. Represent the Merchandising function at key product creation meetings, seasonal reviews, and sell‑in presentations, ensuring the voice of the consumer and the brand is present at every stage. Partner with Planning and Allocation functions to ensure inventory strategies support the merchandising vision—right product, right place, right time. Work directly with the CEO, Chief Brand & Experience Officer, and senior leadership to set and present the merchandising vision with conviction and clarity. Champion a culture of product obsession and consumer‑first thinking—identifying opportunities for culture‑oriented, limited‑edition, and social‑worthy product moments that generate earned media and consumer buzz. Build the merchandising function’s processes, tools, seasonal calendar, and cadence from the ground up, establishing SharkNinja as a leader in product merchandising within the consumer electronics and home appliance space. What You’ll Bring 8–12+ years of progressive merchandising experience in a brand‑owner environment where you shaped the product assortment, merchandising roadmap, and seasonal collection strategy of your own brand. Apparel, lifestyle, consumer goods, or fashion industries strongly preferred. Deep expertise in design‑led merchandising: color strategy, trend analysis, seasonal collection planning, product lifecycle management, and product storytelling. Demonstrated ability to lead assortment planning, manage price architecture, and drive product segmentation decisions that balance brand integrity with commercial performance. Experience directing and influencing creative and design teams in a product creation environment—you know how to brief a design team and push for what’s needed while maintaining strong collaborative relationships. Strong financial and commercial acumen: you understand how merchandising decisions impact revenue, margin, inventory turn, and brand equity, and you use data to drive decisions. A doer mentality: you are hands‑on, action‑oriented, and comfortable building from scratch in a fast‑paced, high‑growth environment without layers of support. Excellent communication and presentation skills, with the ability to sell a merchandising vision to the CEO, cross‑functional partners, and external stakeholders. Proven storytelling ability through both written and verbal channels. Proficiency in merchandising tools and processes (PLM systems, assortment planning platforms, Excel/PowerPoint). Experience building seasonal playbooks and product briefs. Bachelor’s degree in Merchandising, Fashion, Marketing, Business, or a related field. Advanced degree is a plus but not required. Why This Role Matters SharkNinja is at an inflection point. Design Labs is elevating the design of our products to a new standard—and this role is the missing piece that connects creative ambition to commercial reality. The Director, Merchandising will have a direct line to the CEO, a mandate to build something new, and the opportunity to shape how one of the fastest‑growing consumer brands in the world shows up on the shelf and in people’s homes. If you’re obsessed with product, fueled by consumer insight, and ready to build a function that doesn’t exist yet, this is the role. Salary and Other Compensation The annual salary range for this position is $172,000 – $235,000 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. Benefits The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. Candidate Privacy Notice For candidates based in all regions, please refer to the Candidate Privacy Notice. For candidates based in China, please refer to the Candidate Privacy Notice. For candidates based in Vietnam, please refer to the Candidate Privacy Notice. Equal Opportunity Statement At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on click.appcast.io. #J-18808-Ljbffr