Senior Director, Media Strategy

Senior Director, Media Strategy Paid Media Full-time Senior Dallas TX LERMA/ is seeking a Senior Director, Media Strategy — a leader who understands how media shapes culture and how culture drives connection. This roleis responsible forbuilding modern, insight-driven media strategies that move people and deliverreal businessimpact. You’ll sit at the intersection of strategy, storytelling, and innovation — partnering across disciplines to ensure media is not just a channel, but a driver of meaningful brand experiences. As a senior leader, you’ll guide clients, grow the business, and develop a team that’s curious, collaborative, and built for what’s next. Key Responsibilities Shape What’s Next Lead the development of culturally relevant, forward-thinking media strategies grounded in data, creativity, and emerging technologies Ensure media approaches are aligned to business goals and designed to deliver measurable impact Partner across Brand Strategy, Data & Analytics, and other disciplines to create cohesive, audience-first plans Represent media as a core voice in integrated strategy, ensuring it plays a central role in how ideas come to life Lead Clients & Grow the Business Act as a trusted advisor to senior clients, building relationships rooted in insight, honesty, and impact Drive growth across existing and new business through strong strategic thinking and innovative ideas Bring a deep understanding of category dynamics, cultural shifts, and consumer behavior to every engagement Drive Performance & Accountability Ensure teams are set up for success with clear direction, strong briefs, and aligned expectations Oversee the full media lifecycle, including planning, investment, and financial management Leverage data, analytics, and evolving tools to continuously optimize performance and strengthen outcomes Build & Inspire Teams Lead and grow a high-performing media team, creating an environment that values curiosity, collaboration, and accountability Provide clear direction, mentorship, and opportunities for development across all levels Ensure teams are structured and resourced effectively to deliver great work and sustainable growth Champion LERMA/’s values and foster a culture that reflects who we are and how we work Stay Connected to Culture & Innovation Keep a pulse on the evolving media landscape, from new platforms to shifting consumer behaviors Translate trends into meaningful opportunities for clients and the agency Build strong relationships with media partners to unlock new ideas and capabilities Contribute to LERMA/’s voice in the industry through thought leadership and POVs Qualifications & Experience 10+ years of experience in media strategy, planning, or related disciplines 5+ years leading teams and managing people Proven ability to develop and lead integrated, cross-channel media strategies Strong analytical mindset with comfort translating data into actionable insights Track record of driving client success and contributing to business growth Experience with upfront negotiations and working within restricted categories is a plus Skills & Attributes A clear point of view and the ability to influence at senior levels Strong organizational skills with the ability to manage multiple priorities Attention to detail and a commitment to quality Confident communicator and presenter Collaborative mindset with a passion for integrated work Proactive problem-solver who takes initiative Comfortable navigating a fast-paced, evolving environment What We Offer Competitive salary based on experience Paid company holidays and vacation earned per year Paid sick leave Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance 401k and annual profit-sharing retirement plans #J-18808-Ljbffr Richardslerma