Product Marketing Manager, AdTech/Programmatic

Product Marketing Manager

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

You will help shape the product marketing function at a rapidly growing company serving healthcare marketers across agencies, pharmaceutical and medical device brands, and broader healthcare organizations. In this role, you will drive adoption and retention of PulsePoint's programmatic and analytics solutions through clear positioning, differentiated messaging, and an impactful go-to-market strategy. Partnering cross-functionally with Product, Sales, and Marketing, you will enhance customer experience, strengthen sales enablement, and deliver actionable competitive insights.

This will be a great fit for you if :

• You are intellectually curious about the intersection of healthcare and technology
• You proactively ask questions and dig deeper to uncover insights
• You are detail-oriented and take pride in delivering high-impact work
• You thrive in fast-paced environments and can reprioritize as business needs shift
• You enjoy launching new products and improving the customer experience
• You are a natural storyteller and presenter who can simplify complex concepts for diverse audiences

What you'll be doing :

• Act as the voice of the customer/end-user by partnering closely with Sales and Trading teams to uncover insights, shape ICPs, and identify market opportunities
• Lead product and feature launches from positioning through enablement, ensuring teams are confident and market-ready
• Turn platform capabilities and performance insights into clear, compelling stories that drive adoption
• Develop high-impact sales materials (decks, one-pagers, case studies, playbooks) that highlight differentiation and best practices
• Use data, competitive insights, and AI tools to continuously refine messaging, improve go-to-market strategy, and support revenue growth

What we want you to bring to the table :

• 5+ years of product marketing experience within a B2B technology company
• Strong understanding of programmatic advertising and/or digital media strategy
• Experience as a trader, campaign manager, buyer, or DSP/platform user is a strong plus
• Healthcare or pharma media experience preferred (agency or in-house)
• Comfort using AI tools and productivity platforms (e.g., Jira, Trello, etc)
• Proven ability to translate complex technical concepts into clear, compelling messaging
• Willing and able to work 9am-6pm ET

What we'll give to you:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• A referral bonus program -- we love hiring referrals here at PulsePoint
• Note that this role is hybrid in our Newark, NJ office (283-299 Market Street, 4th Floor, Newark, NJ 07102)

And there's a lot more! Selection Process:

1. Initial phone screen (30 mins)
2. Hiring Manager video call (30 mins)
3. Product Marketing, Product/Platform leader video call (30 mins each)
4. Take-Home Assignment presented to a group panel video call (60 min)

Target salary range: $115-127k base salary + 11.5-12k target annual bonus based on company and individual performance WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.