Director of Marketing

Job Description

Job Description

Company Overview 

The Compliance Services Organization didn't exist. We built it.

MP1 Solutions pioneered the Compliance Services Organization (CSO) — a new category of operating partner built to replace the fragmented vendor model that has defined compliance programs for decades. Built on the foundation of MedPro Disposal, the nation's largest privately-held medical waste company serving 35,000+ providers across 48 states over the past 15 years, MP1 Solutions extends that operational infrastructure, vendor network, and customer trust into a category we're actively building — and leading. We're doing it with a technology-forward approach, actively developing the AI infrastructure that will make this model smarter, faster, and more scalable as we grow.

What we do:  We operate as the single compliance partner for non-acute healthcare facilities — consolidating every obligation into one coordinated program, assigning one dedicated account manager as the point of accountability, and actively managing the underlying vendor ecosystem through continuous evaluation, negotiation, and optimization on the practice's behalf.

Why it matters:  Regulated facilities across the country are managing compliance the same fragmented way they always have. We're changing that — and we're looking for people who want to help build what comes next.

Our technology:  We're actively building the AI infrastructure that sits behind this model — automating compliance tracking, surfacing risks before they become problems, and creating a system that gets smarter with every client we add. If you want to build at the intersection of compliance and technology, you're in the right place.

Our impact:  Our clients never have to worry about something falling through the cracks — obligations are coordinated, tracked, and documented in one place. We audit costs, eliminate overcharges, and deliver proof of compliance that always keeps practices inspection ready. Every client has one dedicated account manager who owns their program end to end. And unlike a traditional vendor relationship, our model is designed to get better over time — continuously re-evaluated, optimized, and improved with every client we serve.

Position Overview:

The Director of Marketing owns the engine that makes that category real in the market. This is not a brand maintenance role. It is a category-creation role with full P&L accountability for marketing: setting strategy, allocating budget, building the demand-generation infrastructure, owning the marketing-to-sales handoff, leading GTM execution across every new product and segment, and equipping the sales team with the positioning, tools, and intelligence to win. The right person will define how the market understands what a CSO is, why MP1 Solutions leads it, and why fragmented compliance programs are no longer acceptable — and they will translate that into measurable pipeline, MQL velocity, and revenue contribution reported directly to the CCO.

Key Responsibilities:

Strategy, P&L & Team Leadership 

• Own overall P&L accountability for all marketing routes and programs — every dollar spent is accountable to MQL and revenue outcomes. 

• Set strategy and allocate budget across all routes; hold route owners to their MQL commitments with consistent rigor. 

• Manage and develop the marketing team; hold every role accountable to its MQL and revenue number. 

• Report to the CCO weekly on pipeline contribution, MQL velocity, and channel performance. 

• Operate within the company’s EOS framework, including Rock ownership, L10 participation, and quarterly performance management. 

Brand, Content & Category Creation 

• Own content strategy — brand voice, messaging hierarchy, and content standards across all channels. 

• Drive the MP1 Solutions brand across all market-facing surfaces, owning positioning, visual identity, and brand standards that scale with the business. 

• Build and execute a multi-channel thought leadership program that moves the market from unawareness to demand — across earned media, content, digital, and events. 

• Lead competitive intelligence and market analysis to continuously sharpen MP1’s position, anticipate category entrants, and defend the leadership claim. 

Go-to-Market & Product Development 

• Own GTM strategy — define go-to-market motion, launch sequencing, and channel activation for all new products and segments. 

• Set the Product Development Roadmap — own product priorities, define the build sequence, and drive roadmap decisions based on market and competitive inputs. 

• Develop launch playbooks covering positioning, pricing narrative, target segmentation, channel strategy, and success metrics. 

• Lead post-launch performance reviews and drive iteration based on pipeline, conversion, and customer feedback data. 

Sales Enablement & MQL Quality 

• Lead sales enablement: equip AEs with positioning, competitive intelligence, objection-handling playbooks, and campaign-to-pipeline context. 

• Own the marketing-to-sales handoff process and MQL quality standards — every lead handed to sales meets the bar. 

• Ensure every asset and campaign is built to convert — MQL impact is the quality standard, not output volume. 

• Build vertical-specific playbooks for dental, physician practice, long-term care, and DSO/MSO segments. 

Voice of Customer & Market Intelligence 

• Own Voice of Customer — gather market, customer, and competitive intelligence to inform messaging, product, and campaign decisions. 

• Partner with sales leadership to diagnose funnel performance and develop enablement assets that address conversion gaps. 

• Translate customer and market intelligence into actionable inputs for brand, product, and GTM strategy. 

Qualifications:

Required

• 7+ years of B2B marketing experience, with a minimum of 3 years in brand, product marketing, or go-to-market leadership roles. 

• Demonstrated experience building or repositioning a B2B brand, including category-creation or category-redefinition work. 

• Proven track record launching products and services that delivered measurable pipeline and revenue outcomes. 

• Direct experience building sales enablement programs and partnering closely with sales leadership. 

• Strong P&L mindset — comfortable owning a marketing budget and being held accountable to MQL and revenue targets. 

• Exceptional written and verbal communication skills, with demonstrated ability to translate complex subject matter into clear, compelling narratives. 

• Experience leading and developing marketing professionals in a player-coach capacity. 

• Familiarity with EOS/Traction operating framework preferred. 

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. 

Nice-To-Have

• Experience marketing to non-acute healthcare operators (dental, physician practice, long-term care, DSO/MSO). 

• Prior experience in a category-creation effort — authoring category definitions, building proof architecture, and leading market education programs.