Audience Strategy Manager

Job Description

Job Description:

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Essential Functions

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Serve as a strategic partner in aligning audience analytics with client’s business goals and objectives

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Lead complex client engagements across variety of projects related to the client’s data management platform

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Oversee audience creation process by developing and maintaining project roadmaps tracking the development and deployment of custom audience solutions

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Contribute to the continued development and enhancement of audience analytics services including building of reports and dashboards

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Generate effective data visualizations and analytical insights from multiple data sources including first party CRM data

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Collaborate with planning, strategy, research, programmatic and investment teams to effect improvements on our client’s business goals

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Mentor and manage junior team member’s development in Analytical and Professional realms

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Apply substantial amounts of independent critical thinking, and from the analyses, uncover media and marketing communications opportunities

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Contribute to the department’s overall capabilities and understanding of media and communications channels

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Qualifications

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Bachelors in Quantitative or Science Discipline (Statistics, Mathematics, Economics, Engineering, Information Systems Preferred)

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5-7 years experience required in Analytics

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Media Agency or Media Technology Background required

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Experience in developing and managing project plans and/or project roadmaps

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Proficiency in SQL, R or Python strongly preferred

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Strong Expertise in Excel required (Complex formula & data automation skills required, VBA coding preferred)

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Experience working with Media Ad Server, Platform, Website data preferred

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Basic understanding of modeling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, Random Forest etc.

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$90,000-$105,000

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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Link to Recruitment Privacy Notice: -notice

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For US Job Seekers:

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.