Retail Activation Manager

A rapidly growing consumer products organization is expanding its national retail activation program and is seeking a Retail Activation Manager to help lead its next phase of growth. This is an opportunity to oversee a high visibility field marketing initiative that is delivering measurable business results across multiple markets. The ideal candidate is an energetic people leader who enjoys coaching field teams, strengthening retail relationships, improving execution, and identifying opportunities to elevate program performance. If you thrive in a fast paced environment where travel, collaboration, and continuous improvement are part of the role, this is an exciting opportunity to make a lasting impact. This Role Offers Competitive base salary with performance based bonus opportunity. Comprehensive benefits package, including employer paid medical coverage for employees, 401(k) with company match, paid time off, and holidays. Hybrid work environment with regular collaboration alongside an experienced marketing leadership team. Opportunity to influence and improve a rapidly expanding national field marketing program. Strong internal support, modern reporting tools, and opportunities for long term career growth. Company paid business travel and expense reimbursement. Focus Lead and coach a team of remote Brand Ambassadors responsible for executing retail activation programs across multiple regional markets. Ensure consistent execution of premium consumer experiences while maintaining high brand standards. Travel regularly to support field teams, provide coaching, conduct market visits, and strengthen retailer relationships. Monitor activation performance, consumer engagement, and operational KPIs while identifying opportunities for improvement. Collaborate with marketing, sales, and cross functional teams to ensure activation programs support broader business objectives. Evaluate field feedback and recommend enhancements that improve execution, reporting, and program effectiveness. Coordinate scheduling, training, and performance management for field representatives. Ensure compliance with company policies, industry regulations, and retail partner requirements. Utilize internal reporting platforms and Microsoft Office tools to track results and communicate business insights. Represent the organization professionally with retailers, distributors, and internal stakeholders. Skill Set Bachelor’s degree in marketing, Business, Communications, or a related field. Three or more years of experience in field marketing, retail activation, event marketing, or consumer engagement within beverage, liquor, tobacco, vape, energy drinks, or another consumer packaged goods environment. Demonstrated experience leading, coaching, and motivating distributed field teams while maintaining a premium brand image. Strong organizational, communication, and leadership abilities. Comfortable working independently, making sound decisions, and adapting to changing priorities. Experience building relationships with retailers and field partners. Basic Microsoft Excel proficiency and experience using Microsoft Office applications. Experience working with reporting or business intelligence platforms is helpful. Training on internal systems will be provided. English fluency required. Spanish language skills are a plus, particularly when supporting Texas markets. Valid driver’s license required. Willingness and ability to travel approximately 40 percent throughout multiple regional markets. #J-18808-Ljbffr Blue Signal Search