Senior Brand Manager

Senior Brand Manager

Darcy Solutions is seeking a Senior Brand Manager to take leadership of our brand identity, design output, and storytelling as we scale. In this senior role, you will set the creative vision and standards that govern how Darcy Geothermal is represented with customers, partners, investors, and the public, and you will provide hands-on expertise and oversight of design and content produced across the company. This is a permanent, full-time leadership position at the center of our marketing and brand function.

This is a production and leadership role, meaning creating assets with graphic design software is a primary responsibility while other production expectations are oversight of internal team members, partners, or agencies. If you are a seasoned brand and design professional with a track record of building and governing brand identity systems, directing high-caliber creative output, and managing designers, freelancers, or media partners, this opportunity is an excellent fit for your expertise. As part of our mission to decarbonize the built environment, you will shape how Darcy Solutions' story is told as we advance our innovative geothermal technology, enabling a cleaner and more efficient future.

This position reports to the Director of Marketing and Strategy and serves as the senior-most authority on brand identity and design within the company, partnering closely with executive leadership, sales, and engineering, and overseeing external creative vendors, agencies, and contract designers engaged to support the brand.

Employment Type: Full-time, permanent

Schedule: Full-time Salary, WFH Monday/Friday, Office Tuesday – Thursday

Location: Hybrid, Minnetonka, MN office

Responsibilities

• Own and continuously evolve Darcy Solutions' brand identity system — visual design, brand guidelines, and messaging framework — serving as the final point of quality and consistency for every piece of design and communication the company produces.
• Provide expert creative direction and hands-on oversight of design output across the organization, translating input from subject matter experts across engineering, sales, and leadership into compelling storytelling and sales enablement tools:
• Create and take responsibility for designing marketing and sales tools including presentations, collateral, exhibition materials, case studies, digital representations of the brand and more.
• Set and enforce design standards across collateral, brochures, presentations, exhibition materials, video, digital, and web assets, reviewing and elevating work produced both in-house and by outside partners.
• Direct multimedia and video storytelling for customers and projects, managing relationships with digital asset, video, and creative production partners and agencies.
• Manage and mentor design resources supporting the brand, including any direct reports, freelance designers, and creative agencies, ensuring all output reflects Darcy Solutions' standards and strategic priorities.
• Partner with Marketing and Sales leadership to plan distribution of brand content across preferred channels (digital, collateral, exhibition), ensuring brand consistency across all customer- and investor-facing materials.
• Own strategy, budgeting, and execution for marketing communications campaigns, including selection and management of creative vendors, logistics, performance tracking, and ongoing optimization — reporting results and recommendations to senior leadership.
• Establish and maintain organized brand asset libraries, documentation, and creative processes that scale with the company's growth.

Expected Qualifications

• Minimum of 5–10 years of experience in brand, creative, or design leadership, with a proven track record of building and governing brand identity systems within a fast-paced business environment.
• Demonstrated expertise in graphic design and visual storytelling, evidenced by a strong portfolio of collateral, presentations, campaigns, and multimedia work produced at a senior level.
• Experience managing and mentoring designers, freelancers, or creative agencies, with sound judgment in setting creative standards and providing constructive direction.
• Excellent written and verbal communication skills, with the ability to translate complex technical and scientific information into a compelling brand narrative for customers, investors, and internal stakeholders.
• Strong strategic and analytical skills, with experience defining brand KPIs and evaluating the effectiveness of design and storytelling across channels.
• Strong understanding of using data to create compelling narratives via visualization in collateral and infographics.
• Eagerness to learn and apply new tools, such as AI, across the brand and design function.
• Knowledge of mechanical HVAC systems, geothermal energy, and sustainability in business is valued but not required.

Diversity and Inclusion Statement

At Darcy Solutions, we believe diversity is key to driving innovation and fostering a dynamic workplace culture. We are committed to creating an inclusive environment where every employee feels valued, respected, and empowered to bring their authentic selves to work. We actively seek to recruit, develop, and retain a diverse workforce that reflects the communities we serve.

Who We Are

Darcy Solutions is a cleantech startup that integrates geology, engineering design, construction, and O&M Services to deliver groundwater enabled geothermal solutions for the decarbonization of the built environment. Our foundational technology was conceived by our co-founder while he was a research scientist at the University of Minnesota. Since spinning out from the University in 2018, we have focused on developing our technology for commercial application and rapidly driving the growth of our company. We installed our first pilot system in 2019 and following the launch of our first commercial system in 2020, we are enjoying strong interest in our geothermal-HVAC system solutions. To support our growing customer project pipeline and the build-out of the business, we are looking forward to welcoming additional talent onto our team. The potential for further technological development is tremendous, and it will further enhance our opportunity and mission to significantly reduce carbon emissions from heating and cooling.

Employment Type

The Senior Brand Manager, Brand Identity & Design position is a full-time, permanent opportunity. We offer a competitive benefits package with full-time employment. Salary commensurate with experience and expected to be in the range of $100,000-$130,000.