Senior Growth Strategist / Associate Director, Performance Marketing

About Bowery Boost

Bowery Boost is a NYC-based, women-founded, creative-first performance marketing agency working with ambitious beauty, fashion, wellness, and lifestyle brands.

We believe great performance marketing requires more than managing campaigns. It requires understanding the business, identifying growth opportunities, developing strong creative strategies, and making smart decisions based on data.

Our approach combines senior-level strategic expertise, performance creative, AI-powered analysis, and a specialized execution team.

We're looking for an experienced performance marketing leader who can take full ownership of client growth and strategy.

About the Role

We're hiring a Senior Growth Strategist / Associate Director to lead a portfolio of e-commerce and DTC clients.

This is a highly strategic, client-facing role for someone who understands performance marketing deeply and can independently lead accounts, identify growth opportunities, and drive measurable business results.

You'll be responsible for overall account health, acquisition strategy, CAC efficiency, channel expansion, and client relationships.

You won't be expected to spend your days building campaigns, pulling reports, or managing repetitive operational tasks. Our media buyers, creative strategists, offshore execution team, and AI-powered workflows support those functions.

Instead, your role is to connect the dots, make strategic decisions, and ensure our clients are growing profitably.

We're looking for someone who thinks like a growth consultant, understands performance marketing, and communicates like a trusted business partner.

What You'll Do

Own Client Growth & Strategy

• Lead the overall growth strategy across accounts in beauty, wellness, fashion, cpg.
• Own account health, performance direction, and client satisfaction.
• Develop quarterly growth plans and actionable testing roadmaps.
• Analyze business performance across CAC, MER, ROAS, AOV, LTV, conversion rates, and revenue.
• Identify opportunities to improve acquisition efficiency and profitability.
• Recommend channel expansion, budget allocation, and new growth initiatives.
• Understand clients' broader business challenges and connect marketing decisions to commercial outcomes.

Lead Client Relationships

• Serve as the primary strategic contact for assigned clients.
• Lead weekly and monthly performance calls with confidence.
• Translate complex performance data into clear insights and recommendations.
• Proactively communicate opportunities, risks, and strategic priorities.
• Build strong client relationships through expertise, transparency, and accountability.
• Manage expectations and ensure clients understand both performance results and the strategy behind them.

Drive Performance Across Channels

• Oversee paid media strategy across Meta, Google, TikTok, Pinterest, and other relevant channels.
• Understand campaign architecture, optimization strategies, attribution, and measurement.
• Partner with specialized media buyers to translate growth objectives into effective execution.
• Diagnose performance challenges and develop clear action plans.
• Evaluate the relationship between media performance, creative, landing pages, and conversion.
• Identify when an account needs a strategic shift rather than incremental optimization.

Collaborate on Creative Strategy

• Work closely with creative strategists to develop performance-driven testing roadmaps.
• Connect customer insights, audience behavior, and creative performance to acquisition strategy.
• Identify opportunities for new personas, messaging angles, hooks, and creative concepts.
• Evaluate creative performance and translate findings into strategic recommendations.
• Ensure creative testing aligns with overall business objectives.

Lead Account Execution & Accountability

• Provide strategic direction to media buyers and execution teams.
• Ensure priorities, deliverables, and timelines are clearly communicated.
• Maintain visibility into campaign performance and account operations.
• Identify potential issues before they become client escalations.
• Ensure quality standards are maintained across assigned accounts.
• Use AI-powered analysis and reporting tools to make faster, more informed decisions.

Contribute to Agency Growth

• Identify opportunities to expand existing client relationships.
• Participate in strategic planning and account development.
• Help refine Bowery Boost's performance marketing frameworks and processes.
• Contribute to a culture of accountability, ownership, and continuous improvement.

What We're Looking For

Required Experience

• 5–7+ years of experience in performance marketing, preferably within an agency.
• Significant experience leading e-commerce and DTC accounts.
• Deep expertise in paid social, particularly Meta Ads.
• Strong understanding of Google Ads and broader acquisition strategies.
• Demonstrated ability to independently develop and execute growth strategies.
• Experience managing meaningful paid media budgets.
• Strong analytical skills and a deep understanding of CAC, MER, ROAS, LTV, and attribution.
• Ability to diagnose performance challenges across media, creative, and conversion.
• Experience leading client relationships and presenting strategic recommendations.
• Excellent communication, organization, and decision-making skills.

What Sets You Apart

• You think beyond platform metrics and understand the economics of an e-commerce business.
• You can look at an underperforming account and develop a clear plan to improve it.
• You're comfortable challenging assumptions and making strategic recommendations.
• You understand that creative strategy and media buying must work together.
• You're proactive rather than reactive.
• You take ownership of results rather than waiting for direction.
• You're excited about using AI and automation to eliminate repetitive work and focus on higher-value thinking.
• You enjoy working in a fast-moving, entrepreneurial environment where your decisions have a direct impact.

What Success Looks Like

Within Your First 90 Days

• Develop a deep understanding of your assigned accounts and their business objectives.
• Independently lead client strategy and performance discussions.
• Identify clear growth opportunities and areas for improvement.
• Establish strong working relationships with media buyers, creative strategists, and execution teams.
• Build actionable strategic plans for your portfolio.

Long-Term Success

• Strong client retention and satisfaction.
• Consistent, measurable progress toward client performance goals.
• Proactive identification of growth opportunities.
• Clear accountability and efficient collaboration across teams.
• Minimal need for senior leadership intervention in day-to-day account strategy.
• Healthy portfolio profitability and sustainable account management capacity.

Why Join Bowery Boost?

At Bowery Boost, we're rethinking how performance marketing agencies operate.

We believe experienced strategists should spend their time developing growth strategies, solving business challenges, and building meaningful client relationships, not buried in reporting and repetitive execution.

You'll work directly with ambitious consumer brands, collaborate with a talented creative team, and leverage AI-powered workflows that make strategic work more effective.

We're a boutique agency with an entrepreneurial culture, a growing in-house creative studio, and a strong focus on performance, accountability, and innovation.

This is an opportunity to take meaningful ownership of client growth while helping shape the future of our agency.

Location: New York City. This is a hybrid position requiring regular in-office collaboration.