Sr Business Analyst, Competitive Intelligence, Whole Foods Market

Whole Foods Market Business Analyst IIWhole Foods Market is looking for a sharp, driven, and analytically minded Business Analyst II to join our Competitive Intelligence team. You will own end-to-end analyses that illuminate the competitive grocery landscape — translating retailer pricing, assortment, and performance data into strategic insights that directly shape our business. As the analytics go-to for competitive intelligence, you'll turn complex competitive data into clear, decision-ready guidance.This is a high-visibility role with real impact. The right candidate brings a strong foundation in retail merchandising, dives deep into complex pricing and assortment performance metrics, understands the business context behind the data, and continuously strives for deeper insight. As AI accelerates the pace of our work, you'll help shape what's next for competitive analytics — building scalable, self-serve reporting and leveraging emerging AI capabilities to accelerate time-to-insight.This role goes beyond reporting: you'll conduct deep-dive analyses on pricing, assortment, and competitive positioning, surfacing the "so what" behind the data. Partnering closely with Pricing & Merchandising leaders, you'll develop strategy, launch case studies, and deliver clear, actionable findings — building repeatable analytical frameworks that improve the team's speed and depth over time. We're looking for someone who combines analytical depth with the ability to communicate clearly to senior stakeholders and who thrives on ownership and continuous improvement.Competitive intelligence is a strategic priority at Whole Foods Market. You'll have the opportunity to shape how we understand and respond to the competitive landscape, with the data, resources, and leadership support to make a real difference.SkillsStrong ownership mindset — you dive deep, take accountability for your work, and earn trust through consistent deliveryExpert-level SQL (Redshift preferred) and BI tools (QuickSight, Tableau); R or Python a plusExperience building scalable dashboards and self-serve reporting that drive adoptionStrong quantitative reasoning — comfortable with large, complex datasets and ambiguous questionsExcellent communication — able to distill complex analyses into crisp narratives for senior stakeholdersProactive and curious — you track food, retail, market news, and natural-products trends, read popular and trade press widely, and experiment with new tools (including AI/ML)A strong foundation in retail merchandising that lets you contextualize pricing and assortment data within broader market dynamics, operating at both the detail and strategic levelsKey Job ResponsibilitiesOwn end-to-end competitive analyses — scope, design, execute, and communicate deep-dives on pricing, assortment, and competitive positioning that surface the "so what" behind the dataGather retail pricing, assortment, promotion, and location data on competitors, leveraging third-party sources and primary researchBuild scalable, self-serve reporting in QuickSight and Redshift SQL that lets stakeholders access competitive insights without analyst dependencyServe as the analytics subject-matter expert and go-to resource for Global and Regional Merchandising teams in competitive situationsAnalyze competitive data to inform strategy, highlight opportunities, and drive recommendations for pricing and assortment adjustmentsPartner closely with Pricing & Merchandising leaders to develop strategy, launch case studies, and deliver actionable findingsBuild repeatable, scalable analytical frameworks that improve the team's speed and depthCommunicate results clearly to senior business leaders, translating complex data into concise narrativesAccelerate time-to-insight by leveraging emerging AI capabilities and automationContribute as a key analytical voice on the Competitive Intelligence team, sharing best practices with fellow analystsBasic Qualifications- 5+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience- 3+ years of business or financial analysis experience- Bachelor's degree or equivalent- Experience defining requirements and using data and metrics to draw business insights- Experience with Excel- Experience with SQL- Experience making business recommendations and influencing stakeholdersPreferred Qualifications- Experience with AWS Tools and Technologies (Redshift, S3, EC2)- Experience utilizing R or Python- Experience with AI/ML technologies- Grocery, retail, or CPG industry experience- Familiarity with competitive price measurement, assortment analytics, pricing analytics, or merchandising analyticsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at TX, AUSTIN - 74,300.00 - 130,100.00 USD annuallyUSA, WA, Seattle - 82,700.00 - 130,100.00 USD annually