Internship - Associate Brand Manager

Brand Management Internship At General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Blue Buffalo, Hagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more. Headquartered in Minneapolis, General Mills generated fiscal 2026 net sales U.S. $18 billion.

At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decisions on our multi-million-dollar brands.

Our internship program is a 10-week summer experience at our World Headquarters in Minneapolis, MN. This internship includes an opportunity to work on real time, impactful projects in close interaction with leadership teams throughout the company. The internship is an opportunity into our full time Brand Leadership Development Program (BLDP). To develop exceptional Brand Managers, our BLDP includes all full time Associate Brand Managers and offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The BLDP offers the opportunity to gain hands-on experience leading teams to execute impactful brand marketing initiatives.

What Will I Do?

• Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies including product development, packaging, trade and pricing, and business operations.
• Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
• Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

Where Will I Work?

World Headquarters in Minneapolis, MN

Is This You?

• Pursuing MBA with Marketing and/or General Management concentration
• 1-2 Years of Related Experience
• Strong interpersonal skills, high learning agility, analytical and decision-making skills
• Entrepreneurial qualities necessary for driving the P&L
• Curiosity and passion for learning
• Preferred graduation date is Spring 2027

Hungry For What's Next?

• Internship is 10-weeks in Summer 2027
• Relocation assistance and optional partially subsidized furnished housing available (if eligible)

The hourly rate for this position is $51.35/hour. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences and skills for their role. The pay for this role represents numerous factors considered in the hiring decision including, but not limited to, educational degree in process, major of study and year in school. Beyond pay, General Mills offers a competitive Total Rewards package focusing on your overall development, including subsidized housing & relocation (if applicable & requirements are met), a summer of learning and fun, health benefits, wellbeing support and perks. Specific benefits may vary by role, location, and other employment status factors.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with General Mills (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Applicants must meet a minimum 18-year age qualification.

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form.