Lifecycle Marketing Manager

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life‑changing financial outcomes are within everyone's reach.

The Opportunity

As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end‑to‑end (email, push, in‑app messaging, segmentation, journeys, and reactivation) and drive in‑app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.

Responsibilities

• Own all lifecycle messaging in Braze (email, push, in‑app, inbox)
• Build and maintain automated onboarding, retention, and win‑back flows
• Create dynamic segmentation and triggered journeys
• Set up and monitor promotions and targeted incentives
• Own and grow loyalty and retention efforts across the in‑app user experience
• Run A/B tests and weekly lifecycle experiments
• Track activation → retention → reactivation KPIs and report learnings
• Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy

What We Look For in You

• 3+ years in Lifecycle / CRM / Retention for a consumer app
• Hands‑on proficiency in Braze (canvas, segmentation, etc.)
• Familiarity with consumer app promotion design, fulfillment, and ROI analysis
• Experience moving metrics, not just sending messages
• Strong short‑form copy instincts (mobile‑first)
• Comfort using data to inform decisions

Nice to Haves

• Crypto / trading / sportsbook / DFS experience
• Understanding of trader psychology, incentives, and habit loops

Location

• NYC preferred (will have to travel for in‑person sprints)
• Remote

Compensation & Package

• Competitive salary
• Equity opportunities
• 5% 401(k) match
• Health benefits (75% premium coverage) + $150,000 in life insurance coverage
• $1,000 one‑time office set up stipend
• Flexible PTO