Senior Marketing Automation Specialist

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate - from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace's platform and services are supported by over 2,400 employees around the world. To learn more, visit Job D escription : The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact. Key Responsibilities Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery. Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel. Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences. Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency. Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency. Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI. Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data. Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance. Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes. Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities. Qualifications & Experience Strong hands-on experience with HubSpot in a B2B demand generation environment. Proven ability to build and scale lifecycle marketing programs and improve funnel performance. Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting. Strong analytical mindset with experience using data to inform decisions and optimize performance. Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment. Strong collaboration and communication skills, with experience working across global, cross-functional teams. Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable. Salary : $90,000-$110,000 Benefits: 100% medical, dental and vision insurance, plus dependents Paid parental leave Pet insurance Discount Life insurance Commuter benefits 401(k) Employee Assistance Program Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner. Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.