Broadcast Traffic Coordinator

Job Description

Objective:

The Broadcast Traffic Coordinator supports traffic department operations by executing established workflows, coordinating production materials, and facilitating the timely distribution of broadcast materials to television and radio stations.

Administrative:

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• Support Traffic team members and agency partners in the execution of daily traffic operations and assigned projects.
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• Identify, recommend, and implement process improvements that enhance efficiency, accuracy, and communication.
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• Exercise logical judgment and problem-solving skills to resolve issues and conflicts with minimal supervision.
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• Provide support and subject matter expertise regarding traffic inquiries, estimating, station discrepancies, and departmental workflows.
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• Adapt to changing priorities while ensuring timely completion of department deliverables.
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Production:

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• Process and monitor production scripts, ensuring accuracy and timely progression through the production workflow.
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• Act as a liaison between StudioZ, agency departments, and station partners.
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• Coordinate timely commercial approvals and broadcast material deliveries while supporting the resolution of production-related issues.
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Traffic:

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• Collaborate with internal departments, media teams, and station partners to develop and execute traffic instructions.
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• Review upcoming media buys and campaign schedules to ensure traffic readiness and timely material deployment.
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• Create and process distribution orders through approved vendors
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• Coordinate the delivery of broadcast materials, including Co-Op scripts, storyboards, work-in-progress (WIP) assets, and final clearance documentation, ensuring all deadlines are met.
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• Maintain accurate Traffic and Production records, confirmations, delivery status, and other required documentation within agency systems.
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• Support client, agency, and departmental traffic initiatives by troubleshooting issues, resolving discrepancies, and assisting with workflow execution as needed.
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Team Responsibilities

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• Effectively interact with agency personnel, station partners, and external vendors to support traffic operations.
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• Assist team members in completing departmental tasks and meeting established deadlines.
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• Process dub requests and coordinate related material deliveries as required.
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• Monitor, review, and respond to station emails and traffic-related inquiries in a timely manner.
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• Maintain and update station contact information for traffic schedules, material distribution, and Co-Op deliveries.
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• Review, investigate, and respond to traffic and media discrepancies.
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• Escalate unresolved or significant media discrepancies to the Traffic Supervisor for review and resolution.
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• Support traffic scheduling, distribution, and material delivery activities as needed to meet client and agency requirements.
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Requirements

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• Ad agency and broadcast experience are a plus
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• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience
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• Must be able to work onsite and full-time in our Fort Lauderdale, FL office
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• Demonstrate strong organizational, time management, and prioritization skills in a fast-paced environment.
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• Adapt effectively to changing priorities, deadlines, and business needs while managing multiple tasks simultaneously.
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• Exhibit a positive, cooperative, and professional attitude when working with team members, agency personnel, clients, and vendors.
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• Be flexible to work additional hours, including early mornings or evenings, as needed to support client and agency deadlines.
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• Possess the ability to learn new systems, processes, and workflows quickly and effectively.
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• Become proficient in agency systems and software, including but not limited to: Workfront (Project Management). D365 (Financial Management). DDS (Media Buys). Prisma (Traffic Management). Extreme Reach & Yangaroo, Comcast (distribution vendor). MediaVu & ThinkTv (network clearance). Microsoft Office Suite
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• Perform additional duties and responsibilities as assigned and adapt to unexpected tasks as business needs arise.
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