Marketing Technologist

Marketing Technologist Location: Columbia, SC (On-site) Job Type: Full-Time About the Role: Are you a tech-savvy marketing professional who loves bridging the gap between cutting-edge technology and business strategy? Our client is actively seeking an energetic and detail-oriented Marketing Technologist to join their dynamic Marketing & Business Development team. In this role, you will serve as the engine behind their digital marketing initiatives—managing their CRM, executing multi-channel email campaigns, driving website optimization, and leveraging analytics to power strategic decision-making. If you thrive in a fast-paced environment, love problem-solving, and enjoy helping others leverage technology, this is the PERFECT opportunity to make a measurable impact. Key Responsibilities: CRM & Data Management: Maintain data integrity, build custom dashboards, run audits, and generate intelligence reports to track key client relationships and marketing touchpoints. Email Marketing & Digital Campaigns: Design, schedule, and launch client alerts and email campaigns; manage audience segmentation and distribution lists; and analyze key engagement metrics (opens, clicks, conversions). Website & Content Management: Maintain and update firm website and intranet content, post blogs and news announcements, monitor settings/permissions, and test new digital features. Analytics & Reporting: Track performance across social media, web, and email channels; deliver actionable data reports to the Marketing Director to shape future strategy. Tech Stack Optimization & Support: Act as the main point of contact for marketing tech platforms, liaise with third-party vendors, troubleshoot technical issues, and partner with IT. Virtual Events & Webinars: Manage end-to-end technical execution for firm webinars, including registration builds, platform setup, and post-event analytics. Training & User Enablement: Create user-friendly reference guides and provide responsive, hands-on tech support and training to attorneys and staff. What We’re Looking For: Experience: 2+ years of hands-on experience with marketing technology, ideally within professional services or a legal environment. CRM Savvy: Hands-on experience with systems like Intapp DealCloud, InterAction, Salesforce, or similar platforms. Email Automation: Familiarity with campaign tools such as Vuture, Dispatch, Constant Contact, or similar automation platforms. Technical Aptitude: Strong proficiency in Microsoft 365 (SharePoint experience is a big plus) and comfort with data reporting/analytics tools. Event Tech: Prior experience supporting webinars or virtual event platforms. Skills & Mindset: Exceptional attention to detail, strong multi-tasking abilities, and a knack for explaining technical concepts to non-technical team members. Education: Bachelor’s degree preferred, or equivalent practical experience. Why Join Us?: Collaborative Culture: Work alongside a supportive team that values innovation and fresh ideas. Growth & Impact: Gain exposure to diverse technologies and drive key business initiatives. Comprehensive Benefits: Competitive salary, health/dental/vision coverage, retirement plans, generous paid time off (PTO), and professional development opportunities. #J-18808-Ljbffr