Sales Manager - Harley Davidson Dealership

Job Title: Sales Manager – Harley-Davidson Dealership

Location: Death Valley Harley-Davidson – Victorville, CA
Job Type: Full-Time
Compensation: $6,000/month base ($72,000 annually) + performance bonuses (Total earning potential $120,000 – $160,000+)

Job Description

Death Valley Harley-Davidson, part of the Wise Riders dealer group, is seeking a high-performing Sales Manager to lead our sales team in Victorville, CA.

This is a leadership role focused on driving showroom performance, managing daily sales activity, and developing a team of Fit Specialists (Sales Associates). The ideal candidate is results-driven, accountable, and experienced in high-volume automotive or powersports sales environments.

You will be responsible for executing a structured, KPI-driven sales process while maximizing profitability and customer satisfaction.

Responsibilities

• Lead, coach, and manage the Sales Team to achieve daily, weekly, and monthly sales goals
• Drive showroom activity including appointments, customer greets, TOs (turnovers), and closing ratios
• Desk deals and structure transactions to maximize front-end gross profit
• Recruit, hire, and train sales staff (Fit Specialists)
• Monitor and engage in CRM usage, lead follow-up, and pipeline management
• Conduct daily sales meetings, one-on-one coaching sessions, and performance reviews
• Partner with Finance (F&I), Service, and Parts departments to improve total dealership performance
• Handle customer escalations and ensure a high-quality buying experience
• Maintain compliance with dealership policies, procedures, and California state regulations

Qualifications

• 3+ years of sales management experience (automotive, powersports, RV, or related industry preferred)
• Proven track record of achieving sales targets and developing high-performing teams
• Strong knowledge of deal structure, desking, and gross profit management
• Experience with CRM systems and sales reporting tools
• Excellent leadership, communication, and organizational skills
• Ability to work in a fast-paced, performance-driven environment
• Passion for motorcycles and the Harley-Davidson brand preferred
• Valid driver’s license required (motorcycle endorsement preferred or willingness to obtain)
• Availability to work weekends, holidays, and peak business hours

Benefits

• Competitive base salary plus performance-based bonuses
• Medical, Dental, and Vision Insurance
• 401(k)
• Paid Time Off (PTO) and Holidays
• Employee discounts on motorcycles, parts, and apparel
• Career growth opportunities within a multi-location dealer group
• Ongoing training and professional development

Work Environment & Physical Requirements

• Ability to stand, walk, bend, and lift up to 25 lbs
• Ability to balance and assist in moving a 750 lb. motorcycle (with assistance as needed)
• Work performed in a showroom and dealership environment with moderate noise levels and occasional exposure to vehicle exhaust and cleaning chemicals

Apply Today

If you are an experienced Sales Manager ready to lead a team, drive performance, and grow your career in a high-energy dealership environment, we encourage you to apply.