Hospitality and Tasting Room Manager

Job Description:

Hall Family Wines is looking for an experienced hospitality professional to manage our company’s Healdsburg tasting room. WALT and BACA are owned by the Hall Family, whose reputation for outstanding wine and hospitality is far-reaching. WALT makes world-class pinot noir and chardonnay from premiere vineyards across the Pacific Coast. BACA makes Zinfandel from pedigreed California vineyards.

Position Overview:

The Hospitality and Tasting Room Manager oversees all Guest experiences at WALT & BACA. He or she is responsible for driving traffic and sales including wine club acquisition and will recruit, train and motivate staff as well as maintain the facilities. The right candidate is a proven manager with exceptional organizational and people skills. He or she has a positive attitude, is willing to try new things to drive growth and is calm under pressure. This position reports to the Director of Hospitality.

Responsibilities include, but are not limited to, the following:

Lead the Tasting Room team to achieve business priorities: membership conversion, wine sales and brand positioning.
Outreach to other businesses and organizations to drive qualified traffic to the Tasting Room.
Oversee the customer experience including tours, events, and other duties as required.
Innovate to enhance the guest experience, save on expenditures, and improve employee morale.
Create strategic plans including a Sales Plan, individual and team goals, SOPs, staff training and development, event standards, budgets, and all related administration.
Coordinate sales plans and promotions with the other Hospitality Managers and sales teams.
Responsible for the overall experience at the facility, including managing maintenance projects.
Establish standards for administration, pricing, budgeting, record keeping, inventory control, safety and security.
Completes annual budgets, tracks budget performance & prepares monthly management critiques on financial performance.
Ensure compliance with all laws and regulations.
Recruiting, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing and resolving problems in a timely manner.
Other duties as assigned.

Minimum Requirements:
Bachelor’s Degree or equivalent experience
3-5 years management experience in Tasting Rooms or Hospitality
Wine knowledge and enthusiasm. (Passion for Pinot Noir, Chardonnay and Zinfandel a plus!)
Experience creating marketing and sales plans, sales goals, expense budgets
Proficient in Outlook, Excel, Word, PowerPoint. Ability to learn different sales, POS and CRM platforms
General bookkeeping practices
Available to work a flexible schedule that includes weekends and occasional evenings
Must agree to participate in random drug testing as required

Physical requirements:
Requires continuous standing and carrying less than 50 lbs.; occasional climbing, stooping, twisting and fine manipulation; intermittent bending.

Hours & days required:
Must be available to work a flexible schedule that includes weekends, holidays, and evenings.

Benefits:
Among others, benefits include Health Insurance (Medical, Dental and Vision), paid vacation, paid volunteer work, 401K, discounts on wines, and an incentive bonus based on financial results.

About HALL Family Wines:
HALL Family Wines is a family-owned winery known for crafting world-class wines from premier vineyards in California, Oregon, and Champagne, France. Founded by Craig and Kathryn Hall 30 years ago, the portfolio includes HALL, WALT, BACA, and Michel Foch, producing acclaimed Cabernet Sauvignon, Pinot Noir, Zinfandel, Champagne, and other varietals. The winery features six tasting rooms across Napa Valley, Sonoma, Palm Springs, and Healdsburg, offering immersive winetasting experiences. Winemaking is led by Megan Gunderson, with a focus on expressing each vineyard’s unique terroir. HALL Family Wines farms twelve estate vineyards across California’s most celebrated winegrowing region. All estate vineyards are certified sustainable, with select sites organically certified. Sustainability milestones include LEED® Gold Certification for HALL St. Helena in 2009 and its gravity-flow winemaking facility in 2014, plus rooftop solar panels that offset over nine hundred metric tons of CO2 annually.

At HALL Family Wines, we strive to do the right thing, to follow responsible business practices and to give back to our communities. We believe in the philosophy of leaving the world better than we found it, a philosophy we have been putting into action for 50 years, both in business and through our family Foundation, established in 1977.

Hall Wines is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, race, religion, veteran or disability status.

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