Digital Marketing Specialist

Job Description

Job Description

We’re hiring a Digital Marketing Specialist to be a strategic media partner for our enterprise clients.

This is not a sales role. It is a performance marketing leadership role focused on measurable impact and client success.

HYBRID position

• Own performance media strategy and client relationships, serving as both advisor and optimizer.
• Manage performance marketing across platforms like Meta Ads Manager, Google Ads and TikTok.
• Translate data into marketing strategy by identifying trends, uncovering growth opportunities, and communicating the “why” behind results.
• Lead performance reviews and QBRs, highlighting actionable insights that drive ROI — not just reporting data.
• Optimize paid media campaigns across platforms like Meta Ads Manager to ensure delivery against key performance metrics and client KPIs.
• Collaborate cross-functionally with analysts, creative strategists, and product teams to deliver compelling, data-backed recommendations.
• Empower clients by training them on the Darwin platform to independently monitor and interpret creative and performance insights.
• Drive measurable business impact, ensuring a direct, undeniable connection between your strategy and client success.

Qualifications:

• Experience managing and optimizing Meta and Google digital paid media.
• Experience managing enterprise media accounts.
• Experience paid marketing and performance marketing.
• Bachelor's degree or higher.
• Proactive, outgoing, customer oriented and genuinely motivated by understanding a client's goals and delighting them with exceptional service and results.
• Confident leading executive-level conversations, distilling complex insights, and pushing client thinking forward with a strong point of view.
• Experience in advertising technology, or growth marketing preferred.
• Familiarity with marketing measurement, attribution, or creative testing methodologies preferred.