Founding GTM Strategy

Founding GTM Strategist

Location: San Francisco, CA (Hybrid or Remote Considered)

Stage: Series B

Reports to: CEO / Head of Revenue

Compensation: $120,000–$150,000 Base | $240,000–$300,000 OTE + Equity

What You'll Do

• Own early-stage go-to-market strategy across outbound, inbound, and founder-led sales.
• Build and run pipeline generation experiments to identify scalable acquisition channels.
• Define ICP, segmentation, and positioning based on real market feedback.
• Design and implement repeatable outbound motions (messaging, sequencing, targeting).
• Partner with founders to shape pricing, packaging, and monetization strategy.
• Analyze funnel performance and improve conversion across all stages of the customer journey.
• Work closely with Product and Marketing to align roadmap with customer demand.
• Build foundational GTM systems including CRM structure, reporting, and forecasting.
• Identify what works, double down on it, and kill what doesn’t—fast.

What We're Looking For

• 3–7 years of experience in B2B SaaS, growth, or revenue roles.
• Strong understanding of early-stage go-to-market building (Seed to Series B experience strongly preferred).
• Proven ability to generate pipeline or influence revenue growth.
• Analytical mindset with strong experimentation and iteration skills.
• Comfortable operating in ambiguity with minimal structure.
• Strong written and verbal communication skills.
• Ability to work directly with founders in a high-ownership environment.
• Familiarity with modern GTM tools (HubSpot, Salesforce, Apollo, Outreach, Gong, etc.).

Nice to Have

• Experience as a first or early GTM hire.
• Background in growth, revenue operations, sales, or product marketing.
• Exposure to PLG, sales-led, or hybrid GTM motions.
• Experience in technical categories (AI, infra, dev tools, cybersecurity, data).
• Strong systems thinking and ability to build scalable processes from scratch.

What Success Looks Like

• Clear, repeatable ICP and positioning that improves conversion rates.
• Scalable outbound and inbound motions identified and operationalized.
• Predictable pipeline generation driven by defined GTM channels.
• Strong alignment between product, marketing, and revenue teams.
• Foundational GTM infrastructure built for future hiring and scale.

Compensation & Benefits

• $120,000–$150,000 base
• $240,000–$300,000 OTE
• Meaningful early equity ownership
• Medical, dental, and vision coverage
• Flexible PTO
• Hybrid in San Francisco, with remote considered
• Opportunity to define the entire go-to-market motion from zero to one