Associate Brand Manager - Better Than Brands

Job Description

Job Description

Associate Brand Manager– Better Than Brands

Summit Hill Foods | Rome, GA (Hybrid)

About the Role:

We’re looking for a highly motivated Associate Brand Manager to help drive the next phase of growth across the Better Than portfolio (Better Than Bouillon, Better Than Marinade, Better Than Gravy). This role is ideal for someone who combines analytical and business acumen with creativity, curiosity, and a passion for building brands.

The Associate Brand Manager will play an active role across brand strategy, innovation, commercialization, consumer insights, campaign development, and business analytics. This individual will work cross-functionally with Sales, R&D, Finance, Packaging, Project Management, and external agency partners to help bring new products, campaigns, and growth initiatives to market.

This is a high-visibility role with meaningful ownership and exposure to multiple areas of the business, offering strong opportunities for career growth and development within a fast-paced entrepreneurial environment of a smaller CPG company.

Why Join Summit Hill Foods:

• Work onan exciting and consistently growing brandin the grocery aisle
• Help shape innovation across expanding product categories and new launches
• Gain hands-on experience across brand strategy, commercialization, analytics, innovation, and marketing
• Exposure to major national retailers including Walmart, Kroger, Publix, and Costco
• Collaborative, entrepreneurial culture where ideas move quickly and team members make real impact

Key Responsibilities:

Brand Strategy & Growth

• Help develop and execute strategies that drive brand growth, household penetration, and consumer engagement
• Analyze category, consumer, and competitive trends toidentifyopportunities for innovation and expansion
• Contribute to positioning, messaging, and long-term brand strategy development
• Support annual planning and innovation pipeline development

Innovation & Commercialization

• Support innovation initiatives from concept through launch
• Partner cross-functionally on product positioning, packaging development, claims, and commercialization
• Help bring new products and line extensions to market across retail and eCommerce channels

Marketing & Campaign Development

• Support integrated marketing campaigns across digital, social,retailand otherin-store channels
• Collaborate with agency partners on creative development, content, and campaign execution
• Help develop customer-facing presentations, commercialization materials, and selling stories
• Monitor campaign performance andidentifyoptimization opportunities

Consumer Insights & Business Analytics

• Analyze syndicated data sources (Nielsen/Numerator)for brand andretailer performance, consumer insights, and category trends toidentifyopportunities for growth
• Translate data into actionable recommendations and compelling business stories
• Monitor brand performance metrics including sales, distribution, velocity, household penetration, and market share
• Support development of customer presentations, innovation recommendations, and strategic business reviews

Financial & Business Management

• Assistin managing brand marketing budgetsand agency investments
• Help evaluate campaign and innovation performance tooptimizeROI and business impact
• Support forecasting, financial tracking, and business performance analysis
• Partner cross-functionally with Finance and Sales to support profitable brand growth

Cross-Functional Leadership

• Work collaboratively acrossfunctions including Marketing,Sales, R&D,Project Management, Finance, and externalagencypartners
• Manage multiple projects simultaneously in a fast-paced environment
• Identifyopportunities to improve processes, execution, and business performance

What We’re Looking For:

• 2–4years of experience in marketing orrelatedbusinessfield, preferably in the consumer goods industry
• Strong analytical mindset with ability to interpret data and translate insights into business recommendations
• Experience working with syndicated data platforms such as Nielsena plus, but notrequired
• Passion for brand building, consumer behavior, andidentifyinggrowth opportunities
• Ability to balance creativity with business and analytical thinking
• Experience managingtimelines and juggling multiplepriorities simultaneously
• Excellent project management and organizational skills
• Curious, proactive, and entrepreneurial mindset
• Collaborative cross-functional leadership skills