Retail Territory Manager

CrossAmerica Partners is a leading wholesale distributor of motor fuels, operator of convenience stores, and owner and lessor of real estate used in the retail distribution of motor fuels. We are a top ranked wholesale distributor with eight major fuel brands, our seven high quality convenience store brands have 250+ locations, and we are actively buying, selling, and leasing sites across the US. With a geographic footprint across 34 states, we strive to be an industry leader, providing fuel and convenience products essential to keep people moving across America! Job Overview The Retail Territory Manager is responsible for overseeing and driving sales and operational performance within a designated geographic area in the convenience store industry. This position involves building and maintaining strong relationships with store owners and managers, ensuring product availability, and promoting brand growth and customer satisfaction. The Retail Territory Manager will work closely with both internal teams and external clients to implement sales strategies, provide support, and ensure the smooth operation of all accounts within the assigned region. Travel is required for this position! Key Responsibilities Develop and execute a territory-specific sales plan to achieve revenue goals and grow market share. Identify new business opportunities and potential accounts and actively pursue them to expand the customer base. Monitor sales trends and customer feedback to identify opportunities for product and service improvements. Analyze competitors’ activities and market conditions to adjust strategies and stay competitive. Relationship Management Build and maintain strong, long-lasting relationships with key customers, including convenience store owners, operators, and managers. Serve as the primary point of contact for all customer inquiries, concerns, and issues, ensuring timely and professional resolution. This includes being on-call to stores during business hours, nights and weekends. Conduct regular site visits to ensure optimal product placement, inventory management, and store conditions. Oversee product placement, inventory levels, and merchandising standards in all stores within the territory. Collaborate with store managers to ensure product availability, minimize stockouts, and manage deliveries. Conduct product training sessions for customers to improve product knowledge and drive sales. Work closely with sales, marketing, and operations teams to ensure smooth execution of sales initiatives and promotional campaigns. Provide regular sales forecasts, activity reports, and customer feedback to their area management. Assist in the development of territory‑specific marketing strategies and promotional efforts to maximize brand visibility. Performance Monitoring & Continuous Improvement Track and analyze key performance metrics (KPIs) such as sales growth, customer satisfaction, and inventory turnover. Address underperforming accounts by developing action plans for improvement, coaching store staff, and recommending solutions. Stay updated on industry trends, customer preferences, and new product offerings to maintain a competitive edge. Skills & Qualifications Excellent communication, negotiation, and interpersonal skills. Skilled at having difficult conversations, possess the ability to discount extraneous details to determine the root cause of an issue. Strong organizational and time management abilities to effectively manage multiple accounts and priorities. Ability to work independently and as part of a team in a fast‑paced, results‑driven environment. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM software. Education & Experience Bachelor's degree in business, marketing, or a related field (preferred) or equivalent work experience. Minimum of 3‑5 years of experience in sales or territory management, preferably in the convenience store, retail, or consumer goods industry. Proven track record of meeting or exceeding sales targets. Strong understanding of convenience store operations, merchandising, and inventory management. Additional Requirements Willingness to travel frequently within the assigned territory. Valid driver's license and reliable transportation. Physical Requirements and Work Environment Ability to travel. Ability to stand for extended periods of time. Ability to lift and move items, such as merchandise or cleaning supplies. Object weight is dependent on size of store and inventory. Maximum 50 lbs, frequently 10‑25 lbs. Frequent walking. Ability to bend, squat, kneel, reach, and twist to restock or organize shelves, as needed. Ability to handle emergency situations. Ability to work a schedule that allows for continuous availability. Including outside of standard business hours, to effectively respond to urgent situations and maintain round‑the‑clock coverage. The physical requirements and work environment described here are representative of those that must be met or encountered by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. This job description outlines the essential responsibilities and qualifications for the role of a Retail Territory Manager in the convenience store industry. Additional duties may be assigned based on the needs of the business. CrossAmerica Partners (or its subsidiaries and related entities) contract with employment service organizations to provide staffing for its corporate operations. The employment service organizations are equal opportunity employers. For this position, the employment service organization is VUC Inc. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law. Accommodations The employment service organizations with which CrossAmerica Partners contracts, including VUC Inc, make all employment decisions in accordance with applicable laws and provide reasonable accommodations to qualifying individuals on the basis of any protected characteristic consistent with applicable law. VUC Inc is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. VUC Inc also provides reasonable accommodation to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. #J-18808-Ljbffr