Paid Media Strategist

Job Title : Paid Media StrategistLocation : Edison, NJ (Remote) - 50% travel requiredJob Description:What You’ll DoAs a Paid Media Strategist at LTM Interactive you will lead the development and execution of datadriven audiencefocused media strategies across programmatic search social and emerging digital channels You will collaborate with global teams to manage multimilliondollar budgets optimize campaign performance and deliver measurable business outcomes for clients You will also play a key role in transitioning and scaling inhouse media operations standardizing workflows and driving personalization at scale through advanced analytics and marketing technologiesWhat Success Looks LikeDelivered improvements in campaign efficiency ROI and engagement through strategic media planning and optimizationSuccessfully transitioned media operations from agencies to inhouse teams managing global execution across regionsEnabled personalization at scale using platforms like The Trade Desk DV360 SA360 etcEstablished scalable frameworks and reporting systems using tools such as Qlik Sense SFMC Datorama or Google AnalyticsConsistently exceeded client KPIs and contributed to longterm digital marketing transformation initiativesWhat You Bring to the Table5-7 years of experience in digital media strategy programmatic advertising and audience targetingDeep expertise in DMPs CDPs Clean Rooms DSPs and crosschannel media platformsProven leadership in managing global teams and multimilliondollar media budgetsStrong analytical skills with experience in attribution modeling campaign measurement and optimizationCertifications in Google Facebook or Microsoft digital marketing platformsEducational background in Marketing Innovation and Design Thinking from recognized institutionsThe LTM AdvantageAt LTM Interactive we empower our consultants to drive AIled innovation and transformation across the digital marketing landscape Youll work with a global team of experts access cuttingedge tools and platforms and help shape the future of customer engagement for CMOs at leading brands Join us to make an impact at scalestrategically creatively and operationally