Performance Growth Marketing Lead

About the Role

Join a lean growth team at a Series A B2B equipment marketplace and own paid acquisition across established and emerging channels. This hands-on role is accountable for efficient customer acquisition and measurable revenue growth.

What You'll Do

• Own paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for growth and customer acquisition efficiency.

• Balance investment and growth targets with marketplace health as channels mature.

• Develop and test acquisition hypotheses, including landing page experiments and creative iterations.

• Assess incrementality, attribution, and test design, and make sound decisions when data is incomplete.

• Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid media.

• Brief creative teams and guide frequent creative testing based on performance insights.

What We're Looking For

• At least 4 years of growth marketing experience, ideally at a high-growth startup or technology company.

• Experience building and scaling paid acquisition programs, with hands-on expertise in Meta Ads, Google Ads, and emerging paid channels.

• Experience managing seven-figure paid media budgets and driving measurable acquisition growth.

• Working knowledge of CRO, landing pages, web experiments, and partnerships.

• Comfort using Google Analytics, Looker, SQL, Excel, landing page tools, and attribution platforms.

• Marketplace or B2C growth experience is valued, as is experience launching or scaling accounts from the ground up.

• Bachelor's degree from an accredited university.

Compensation & Benefits

The salary range is $120,000 to $175,000 annually. Visa sponsorship is available.

Location

This is an on-site role in New York, New York.