Digital Marketing Specialist - Retail| Greater Chicago Area

The Digital Marketing Specialist is responsible for developing and executing digital marketing initiatives that drive demand, elevate brand visibility, and clearly communicate the Bunzl Retail Services value proposition across digital channels. This hybrid role reports directly to the Sr Marketing Director and works closely with the marketing team and cross‑functional partners to support integrated, high‑impact marketing initiatives. This role requires a strong balance of strategic thinking, hands‑on execution, and data‑driven optimization, along with a solid understanding of modern digital platforms and marketing technology. In this role, you will help optimize our marketing and sales operations, build new processes that enhance lead generation and nurturing strategies, and ensure pristine data and process hygiene for the team. Responsibilities Sales Enablement: Collaborate with the sales team to improve sales productivity, including configuring automation workflows, sales sequences, and performance tracking. Provide training and support to sales and marketing teams on HubSpot and related tools. Campaign Support: Assist with planning, building, and optimizing multi‑channel digital marketing campaigns including emails, workflows, and automation sequences to generate qualified leads and support business objectives. Implement and maintain user segmentation. Workflows & Automation: Develop, execute, and optimize email marketing and marketing automation workflows using platforms such as HubSpot to nurture leads and drive pipeline progression. Maintain CRM data hygiene including duplicate contact records, monitoring email deliverability, etc. Lead Routing: Collaborate with Sales and CRM team to align lead handoff processes, maintain tracking in CRM (Microsoft Dynamics), including audience segmentation, lead scoring and attribution initiatives. Reporting: Analyze campaign and website performance using Google Analytics, Google Ads, SEMrush and other tools. Ability to translate insights into actionable optimization plans. Generate regular and ad‑hoc reports as needed. Content Operations: Maintain and update content in CMS platforms (WordPress) ensuring SEO best practices and UX basics are applied. Coordinate, schedule, and publish digital content across various platforms including blogs, forms, landing pages, videos, etc. Be a role model for BRS’s company culture (We Care/Team Over Self/Improve and Innovate). Core Skills Detail orientated Manage multiple projects and timelines Prioritization and communication Organized and process driven Creative at finding solutions Adaptable to change Requirements High school diploma or GED equivalent required Bachelor’s degree in marketing or related field highly preferred 3+ years of experience in digital marketing/marketing operations with hands‑on CRM Marketing Hub expertise (automation workflows, segmentation, reporting, and lead scoring), preferably HubSpot and/or Microsoft Dynamics – configuration and administration with minimal oversight. Ability to prioritize workflows, multi‑task and shift gears within a fast‑paced environment while managing and executing multiple projects at the same time Highly data‑driven and technically fluent, with ability to leverage data to create reports and extract data to show sales and marketing metrics to share as needed within the organization Proven track record in email marketing automation – building, testing, and optimizing nurture campaigns. Basic understanding of graphic design, WordPress, Canva, project management tools, SEO, SEM, social media, and other marketing tools, video editing skills are a bonus Strong communication skills and the ability to collaborate effectively with cross‑functional teams. Compensation Salary Range $60K - $80K annual depending upon education, experience and location. The perks of being a Bunzl team member don’t stop being part of a great team or being valued as our #1 asset. We offer a full range of benefits to help our employees take care of themselves and their families today, tomorrow and for the future. Benefits Medical, Dental & Vision Benefits first of the month following 30 days Flex Care and Health Care Spending Account Life Insurance Paid Time Off - Vacation, Sick, Holidays and Personal Time Parental Leave 401K with generous company match Tuition Reimbursement program Bunzl is a global leader in the Cleaning & Hygiene, Food Processing, Grocery, Health Care, Non‑Food Retail, and Safety industries. We have grown both organically and through acquisitions to exceed $10 billion in sales. Headquartered in St. Louis, Missouri, Bunzl North America operates more than 100 warehouses and serves all 50 states, Puerto Rico, Canada, and parts of the Caribbean and Mexico. With more than 10,000 team members and over 400,000 supplies, Bunzl is recognized as a leading supplier across North America—and proudly certified as a Great Place to Work®. At Bunzl, you’ll find Unlimited Potential… your career, our future. Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including a 401k with a company match. Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities #J-18808-Ljbffr Bunzl Distribution NA