DIGITAL MARKETING MANAGER
HCW Defunct
Digital Marketing Manager
This is a fully on-site role based out of the corporate office in Phoenix, AZ.
Job Summary: HCW Hospitality is seeking an innovative and results-driven Digital Marketing Manager to lead the strategic execution of our digital presence across various platforms. The ideal candidate will leverage their expertise in digital marketing, technical SEO, and website optimization to enhance brand visibility, drive traffic, and boost engagement for our portfolio of hotels, restaurants, and event venues. This role will collaborate with the marketing team to ensure consistent messaging and impactful campaigns aligned with HCW Hospitality's goals and values.
What You'll Do:
Strategy Development & Execution:
- Conduct competitor backlink analysis to identify link-building opportunities and enhance domain authority.
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and revenue across HCW Hospitality's properties.
- Optimize campaigns across paid, earned, and owned media channels, including Google Ads, Meta platforms, travel sites, and SEO.
- Identify and collaborate with authoritative websites, bloggers, and influencers for link placements.
- Stay up to date with search engine algorithms and SEO trends to adjust strategies accordingly.
- Manage retargeting campaigns to recapture potential guests who have engaged with the website but have not converted.
- Implement geofencing strategies to serve location-based ads to potential guests near competing hotels, major event venues, or key attractions, driving foot traffic and bookings.
Content Management:
- Blog Writing & Optimization – Create and optimize blog content based on press releases and information provided by the VP of Marketing to enhance SEO, showcase brand expertise, and engage target audiences.
- Content Syndication – Distribute valuable content across multiple platforms to gain organic backlinks.
- Keyword Research & Optimization – Identify high-ranking keywords and integrate them naturally into content.
- Assist with the creation and curation of engaging content for websites, social media, email newsletters, and other digital platforms.
- Ensure all content aligns with brand standards and resonates with target audiences.
- Collaborate with the marketing team and stakeholders to create high-quality, SEO-friendly content tailored to travelers.
- Assist marketing team to maintain consistent and accurate property information across all platforms and digital channels.
Emerging Trends & AI Integration:
- Stay ahead of emerging technologies like AI-driven content creation, voice search optimization, and chatbot marketing.
- Explore new digital marketing opportunities and interactive content to enhance guest engagement.
Analytics & Reporting:
- Monitor, analyze, and report on digital marketing performance using tools like Google Analytics and SERanking.
- Use data insights to refine campaigns and achieve KPIs, such as website traffic, conversions, and ROAS (Return on Ad Spend).
- Monitor and evaluate link-building efforts to measure SEO impact and improve strategies.
- Provide regular reports on SEO performance, including key metrics, insights, and recommendations for optimization.
Website Optimization & Development:
- Develop, maintain, and optimize websites across Squarespace, WordPress, and other CMS platforms, ensuring functionality, accuracy, and a seamless user experience.
- Collaborate with developers and marketing team to implement website enhancements, updates, integrations, and ongoing improvements.
- Manage website content updates, SEO optimization, and digital best practices to improve search visibility, engagement, and performance across multiple platforms.
- Analyze website traffic, customer behavior, and user journeys to identify opportunities for improved navigation, conversion optimization, and targeted marketing strategies.
- Monitor website performance and implement recommendations to enhance functionality, accessibility, and overall digital experience.
Social Media Management:
- Assist with social media campaigns to drive engagement and brand awareness.
- Stay updated on platform trends and algorithm changes to maximize reach and impact.
Collaboration & Leadership:
- Collaborate with the marketing team and property stakeholders to ensure team members achieve proficiency in digital marketing tools and best practices.
- Take on additional duties as assigned by the manager to support the execution of the digital marketing strategy.
What You Bring:
- 3-5+ years of experience in digital marketing, preferably in the hospitality industry.
- Proven track record of successful campaign management and measurable results.
- Strong experience in SEO strategy and link-building, preferably in luxury hospitality.
- Proficiency in digital marketing tools and platforms, including Google Ads, Meta Business Suite, and CMS platforms.
- Certifications in Google Analytics and Google Ads are a plus but not required.
- Excellent communication and project management skills.
- Creative and analytical mindset, with a passion for delivering measurable results.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Join HCW:
At HCW Hospitality, we create incredible experiences for every guest, every time. We build energetic communities that enhance lives, driven by innovation, authenticity, and a deep passion for service. We take pride in doing things right, with a team that's committed to making every moment count.
Build your future with us at HCW Hospitality, where excellence isn't just expected, it's celebrated. We're an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
$100k - $115k
...Job Description: Job brief We are currently seeking a Digital Marketing Manager for one of our clients to build their online presence and implement online marketing campaigns crucial to their company's objectives. If you possess a passion for digital marketing,...SuggestedFull timeRemote work- ...Digital Marketing Role at Datavail At Datavail, we help organizations modernize, manage, and activate their data to power cloud transformation and AI-driven innovation. We are evolving from a company "born in data" into one built for the future of AI, analytics, and...Suggested
- ...Digital Marketing Manager (Remote) About Life of Prosperity: Life of Prosperity is dedicated to inspiring and empowering individuals to reach new heights of personal and professional growth. As a Digital Marketing Manager, you will be part of a flexible and supportive...SuggestedRemote workFlexible hours
- ...Bex Partners in Phoenix, Arizona is seeking a Digital Marketing Manager to manage PPC campaigns and support a creative digital team. The role requires strong skills in Google Ads and the ability to deliver results for various clients. With a hybrid work model, this position...Suggested
- ...A digital marketing agency in Phoenix is seeking an Associate Recruiter to lead digital marketing strategies that drive growth and audience engagement. The ideal candidate will have a Bachelor’s degree and a minimum of 7 years of experience in marketing roles, including...Suggested
$107.27k - $167.2k
...Country: USA Summary Celestica’s Corporate Brand, Marketing and Communications team manages the company's internal and external brand and marketing... ...principles and practices including design, print and digital Creative and strategic thinker with the ability to translate...Local areaRemote workWorldwideShift work$5,757 per month
...MARKETING & COMMUNICATIONS MANAGER Job Code: MARCMMGR Reports To: Director, Marketing & Communications Base Location: AZ... ...multi-channel marketing skills (i.e., traditional channels, digital channels, and social media channels). ~ Proven...Full timePart timeFreelanceWork at officeLocal areaWork from home$65k - $100k
...through on what you say you'll do. You're comfortable reaching out to someone new, taking initiative, and managing your time. Experience in sales, advertising, marketing, hospitality, or customer service is welcome. Whether you have years of sales experience or are ready...For contractorsLocal area$61.92k - $72.84k
...are open to applicants based in the Phoenix, Arizona area. Position Summary The Manager, Social Media will shape and execute the strategy for brand storytelling, corporate partner marketing, and audience development on the organization’s national social media channels....Contract workTemporary workWork at officeRemote workVisa sponsorshipWork visaMonday to FridayFlexible hoursAfternoon shift- ...staying deeply rooted in the local communities that got us here. Our marketing is intentional. Every post, campaign, partnership and story... ...corporate or sales-driven. We’re looking for a Social Media Manager who understands that great social isn’t about posting just to post...Seasonal workLocal areaFlexible hours
- ...Position: Social Media Manager Company Overview: M & D Mechanical Contractors is a leading mechanical contracting company based in Phoenix... ...make recommendations for improvement - Collaborate with the marketing team to ensure social media strategies align with overall...Full timeContract workFor contractors
- ...Social Media & Digital Marketing Manager (In‑House) Location: North Phoenix, AZ (Loop 101 & I‑17 area) Job Type: Full‑Time, In‑House Work Schedule: On‑site / Hybrid (local candidates only) About the Role We are seeking a hands‑on Social Media & Digital Marketing Manager...Full timeWork experience placementLocal area
- ...position is to support strategic media planning and campaign management across all paid marketing campaigns including but not limited to Meta, Pinterest,... ...or partnerships Identify and share out relevant paid digital trends and insights Knowledge, Skills, Abilities and...Temporary workLocal areaImmediate startFlexible hours
$50k - $53k
...Aravaipa Running Social Media Manager Phoenix, AZ | Full-Time Salaried | $50,000-$53,000 Reports to: Director of Marketing About Aravaipa Running Aravaipa Running produces trail and ultrarunning events across the Southwest and beyond. We have been building...Full timeFor contractorsFreelanceSeasonal workLocal areaRelocationNight shiftWeekend workAfternoon shiftEarly shift$78.6k - $117.9k
...world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in... ...Sazerac invites you to join us as a Market Development Manager, where you'll supervise a team and lead a best-in-...Work at officeNight shiftAfternoon shift- ...Account Manager REQ is seeking an Account Manager to join our growing Public Relations team. This role is responsible for managing... ...communications ~ Strong knowledge of application of AI in PR & marketing; Ability to develop AI-driven reports, process efficiencies,...Visa sponsorshipWork visaFlexible hours
- ...Marketing And Communications Strategy Leader Strategy and executive leadership Own marketing and communications strategy across all... ...Lead, coach, and develop a two-person senior team: a Marketing Manager who owns day-to-day execution and a Senior Designer who owns...
$22 - $24 per hour
...charting of posters, bulletins, and/or digital artwork into the charting system, maintaining... ...and/or Bachelor's Degree (in Business, Marketing, or another related field) preferred 2... ...Executives, National Sales, Sales Manager, and General Manager in a timely and accurate...Hourly payTemporary workWork at officeLocal areaImmediate startNight shift- ...Head of AI & Digital Marketing, Technology Peripherals About the Company Leading manufacturer & marketer of office products & school... ...and analytical mindset, capable of leading a small team and managing stakeholders at all levels. Leadership skills, including the...Work at officeShift work
- ...genuinely wants to get really good at paid digital advertising. If you've got some hands-on... ...to build on it, let's talk. We manage paid search and paid social campaigns for... ...Stay curious about changes in the digital marketing landscape and bring ideas to the team...Remote work
$86k
...aligned with tenant-first priorities. Through disciplined pipeline management, thoughtful pricing, and strong client relationships, you... ...pipeline for meeting and event venue bookings through paid external marketing, relevant networking opportunities, and on-site promotional...Permanent employmentFull timeContract workTemporary workWork at officeLocal areaMonday to FridayWeekend work- ...Head of Brand Marketing About the Company Rapidly growing direct-to-consumer telemedicine platform with strong recurring revenue and digital acquisition. Industry Health, Wellness and Fitness Type Privately Held, Private Equity-backed About the Role...
- ...renovation, and we're looking for a visionary Director of Sales & Marketing to shape its future.This is not just a job—it's a rare... ...to focus on what is important to youDiscounts with our Crescent managed properties in North America for you & your family membersAs the...
- ...Role-Digital Marketing Analyst Location-Phoenix AZ Qualifications: Bachelor's degree in computer science, information systems... ...related field, with hands-on experience in implementing and managing marketing technology platforms. • Proficiency in marketing...
- ...countries. To learn more, visit franklincovey.com. Title: Mid-Market Account Executive Global Title: Account Executive - Major... ...Status: Full-Time Exempt Reports to: Enterprise Sales Manager Location: Remote – Anywhere in the contiguous United States...Full timeRemote work
$117.5k - $159k
...At Intuit, we are executing a "Big Bet" to disrupt the Mid-Market SaaS and FinTech landscape. We are looking for a driven and consultative... ...platform increases profitability and simplifies business management. Complex Deal Navigation: Manage a robust sales funnel, navigating...Local areaRemote work- ...agency sales, new site development, and revenue growth. Industry Marketing and Advertising Type Privately Held About the Role The Company is seeking a Head of Media Sales to lead and manage its media sales team. The successful candidate will be responsible...
- ...prepare leases while coordinating with maintenance to ensure move-in readiness. Responsibilities include marketing to generate traffic, leveraging digital platforms, managing referrals, and staying informed about market trends. Strong communication and organization are...
- ...Mid Market Account Executive At Fullbay, our mission is simple - to create safer roads for our families and yours. As leaders in... .... The Mid-Market Account Executive drives revenue growth by managing the full sales cycle for accounts with 3-19 users through outbound...Contract workWork experience placement
$25 per hour
...Reports to: Marketing Manager Location(s): Hybrid work arrangement: Working at our [soon-to-be-open] 25N Coworking in Phoenix, AZ and remotely... ...belong to the 25N community. They strategize and implement digital and print marketing initiatives with the support of the...Hourly payPart timeRemote workHome officeMonday to FridayFlexible hoursShift work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to DIGITAL MARKETING MANAGER. Be the first to apply!
- online marketing manager Phoenix, AZ
- digital marketing manager Phoenix, AZ
- senior digital marketing account manager Phoenix, AZ
- chief digital officer Phoenix, AZ
- digital developer Phoenix, AZ
- digital art internship Phoenix, AZ
- digital communications systems engineer Phoenix, AZ
- digital Phoenix, AZ
- digital engineer Phoenix, AZ
- digital art Phoenix, AZ

