Senior Manager, Digital Marketing (SEO/GEO)

Turn/River Capital Digital Marketing Role

Turn/River Capital is a private equity firm that applies a proprietary growth engineering strategy to investing, partnering with software businesses to accelerate growth and build enduring value. The firm's team of equal parts investors and operators provides hands-on operational support and the flexible capital to systematically scale marketing, sales and customer success at its portfolio companies. Founded in 2012 and based in San Francisco, Turn/River has $5.6bn in committed capital and invests globally with a focus on North America and Europe.

About the Role

You will be part of Turn/River's team of experts spanning go-to-market functions, collaborating with our portfolio companies to drive their growth. Your focus will be on digital marketing — with a specialization in SEO and generative engine optimization (GEO) — guiding and supporting our portfolio company leaders and teams in developing and executing programs that generate leads, pipeline, and, ultimately, revenue. Working with 2-3 companies at a time, you will need to quickly interpret context and data, implement scalable systems, and influence company leaders.

This is a role for someone who wants to operate at the frontier of digital marketing — where traditional SEO meets AI-driven discovery — and who thrives with real ownership across multiple high-stakes environments. You'll operate where best practices are still being written — making judgment calls, running experiments, and iterating faster than the industry can document. Ideal candidates are structured thinkers, self-starters, and results-oriented team players with a keen understanding of marketing funnels and a genuine curiosity about how AI is reshaping the way buyers discover products.

Key Responsibilities

• Organic Pipeline Growth: Drive organic pipeline growth across 2–3 portfolio companies at a time — owning SEO and GEO strategy, execution, and performance from audit through hands-on optimization.

• GEO Strategy & Roadmapping: Build and maintain GEO roadmaps that increase brand visibility and citation rates in AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews), including developing repeatable frameworks for measuring what drives AI inclusion.

• Cross-Functional Partnership: Partner with portfolio company leaders across demand generation, content, product, and sales to align organic strategy with broader GTM priorities.

• Performance Measurement & Attribution: Establish KPIs, dashboards, and AI-assisted attribution frameworks for SEO/GEO that connect organic activity to pipeline and revenue. Translate data into clear recommendations for executive audiences and surface insights that help teams double down on what's working.

• Scalable Playbook Development: Codify successful programs into scalable playbooks that can be deployed across the Turn/River portfolio.

• AI-Powered Workflow Design: Identify high-value automation opportunities within organic acquisition workflows. Decompose manual processes into agent-ready components — skills, tools, evaluation frameworks, and feedback loops — to accelerate execution.

• Frontier AI Adoption: Stay current with the rapidly evolving AI landscape — new models, agent frameworks, and tooling — and rapidly prototype emerging organic acquisition approaches, including LLM-powered funnels and AI-assisted content strategies, to keep Turn/River's marketing function at the cutting edge.

Qualifications

• 5-8 years of experience in B2B digital marketing, with deep expertise in SEO/GEO.

• Proven ability to scale inbound channels that drive measurable pipeline and revenue.

• Strong familiarity with GEO monitoring platforms (e.g., Profound, DemandSphere, etc.).

• Data-driven mindset; adept at using analytics to test, learn, and optimize.

• Experience collaborating cross-functionally with content, product, and sales teams.

• Comfortable managing agency or vendor relationships to maximize performance.

• Strong communicator who can synthesize complex results for executive audiences.

• Curious, experimental operator who continuously tests new approaches and technologies.

Location

• San Francisco, hybrid work model

Compensation

• The annual base salary range for this role is $227,500 - $237,500, taking into account numerous variable factors that are considered in making compensation decisions including but not limited to skill sets, experience, training, licensure, certifications, and organizational requirements.

Benefits and Perks

The below benefits are offered to full-time employees based out of our San Francisco office:

• An opportunity to make an impact across multiple high-growth tech firms

• Competitive salary and discretionary bonus

• Medical, dental, and vision insurance covered 100% for employee & dependents

• Flexible vacation policy

• 401K matching

• Paid parental leave

• Commuter benefits

• Health and Wellness benefits

• Household Services benefits

• Home Office benefits

• Annual Home Office Equipment Reimbursement

• Donation matching

• Work from home Monday & Friday

• Energetic work environment with snacks and weekly team lunches 3x per week, centrally located near multiple public transit lines

• A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month

Turn/River provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, natural hair styles, age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under any applicable state, or federal leave act), domestic violence victim status, political affiliation, and any other characteristic or status protected by state or federal law.