Paid Media Specialist

Overview Placement Type: N/A Salary: $80,000-100,000 Salary Start Date: Jun 1, 2026 EXCITING NEWLY CREATED PAID MEDIA SPECIALIST OPPORTUNITY We're partnering with a dynamic, entrepreneurial home warranty company that has grown significantly since its founding five years ago. This is a rare opportunity to step into a high-visibility paid media role where you will be tasked with building a multi-million-dollar Google Ads campaign from nearly the ground up. This role is ideal for a strong hands-on marketing professional who enjoys conceptualizing and scaling metric-driven Google campaigns with a heavy focus on lead generation. It's a strong fit for someone from the client or agency side who has built Google campaigns across insurance, mortgage, lending, warranty, or other aligned verticals. What You'll Do Architect, launch, and build a multi-million-dollar Google Ads campaign from the ground up, owning strategy, structure, and day-to-day execution Drive lead generation performance through disciplined bid strategy, keyword refinement, audience targeting, and continuous A/B testing Optimize landing page experiences and conversion paths to maximize campaign ROI Monitor campaign analytics, produce performance reports, and deliver actionable insights to leadership Expand the paid media footprint into additional channels (paid social, programmatic, etc.) once Google Ads performance is established Stay current on Google Ads innovations - including AI Max, Performance Max, and conversion optimization best practices - and apply them proactively What We're Looking For Proven, hands-on experience building and scaling Google Ads campaigns in insurance, mortgage, lending, warranty, or adjacent verticals Deep familiarity with Google Ads best practices: bid strategy, keyword management, match types, negative lists, Quality Score optimization, and A/B testing Strong working knowledge of AI-powered Google Ads features (AI Max, Performance Max, Smart Bidding) and conversion optimization techniques Experience with landing page best practices and ability to collaborate with design/dev teams to improve conversion rates Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and campaign reporting tools Ability to balance strategic thinking with hands-on execution in a lean, fast-moving environment Clear, confident communicator who can translate campaign performance into business-level insights for executive stakeholders Why This Role Stability and longevity - an established, family-owned organization with deep roots and strong leadership Opportunity to own and shape a high-profile paid media function with the CMO and gain full executive visibility Potential for Hybrid work environment: 3 days onsite / 2 days remote #J-18808-Ljbffr Skill