Social Media Coordinator

We're looking for a Social Media Coordinator & Content Creator to own the day-to-day voice, content, and community presence of Farah & Farah across Instagram, Facebook, TikTok, X, and YouTube. This is a hands-on role: you'll be planning content, filming and editing, writing captions, engaging with our audience, and working directly with attorneys and staff to bring campaigns to life. You'll report to the Digital Marketing Manager and collaborate closely with the broader marketing, production, and compliance teams. This role is best suited for someone who thinks like a creator first: someone who understands platform-native storytelling, can turn a hallway conversation with an attorney into a scroll-stopping video, and genuinely enjoys building community rather than just posting to a calendar. Key Responsibilities: Plan, film, edit, and publish organic content across Instagram, Facebook, TikTok, X, and YouTube on a consistent posting cadence Develop and execute content series and campaign tie-ins (e.g., recurring formats, attorney-led segments, community activations) Write on-brand captions, scripts, and hooks that reflect Farah & Farah's voice: empathetic, locally rooted, direct, and accessible Coordinate with attorneys and staff to capture authentic, selfie-style and interview-style content Monitor competitor and industry social activity and surface relevant trends or opportunities Monitor comments, messages, and mentions; engage with the community in real time Track organic performance and report out regularly to the Digital Marketing Manager Stay current on platform trends, formats, and algorithm shifts, and adapt content strategy accordingly Partner with the Production Manager and production vendors on shoot logistics for higher-lift content Support influencer and community partnership content as needed Ensure all content complies with Florida, Georgia, and South Carolina Bar advertising rules, including required DISCLAIMERS Maintain organized content archives and asset libraries Qualifications: Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience 2-4+ years of experience in social media management, content creation, or a related field (agency, in-house, or creator background all welcome) Demonstrated ability to shoot and edit short-form video Strong writing skills with an ear for tone and voice Comfortable being on camera and directing others on camera Working knowledge of Instagram, Facebook, TikTok, and YouTube best practices and native tools Familiarity with editing tools such as Veed, Adobe Premiere, or similar Highly organized, deadline-driven, and comfortable managing a content calendar independently Excellent interpersonal skills; able to build rapport with attorneys and staff to source content A genuine interest in community, local news, and storytelling Preferred Qualifications: Experience in compliance-heavy industry Experience with social listening or analytics tools Photography and lighting knowledge Spanish language skills What Success Looks Like: Consistent, high-quality content output that grows engagement and follower trust, not just follower count Content that feels authentic to Farah & Farah's community-first brand rather than generic law firm marketing Strong working relationships with attorneys that make them comfortable participating on camera A well-organized, forward-planned content calendar with minimal last-minute scrambling The Right Person For This Role Is: Genuinely plugged into internet culture and quick to spot a trend before it peaks Proactive, bringing new content ideas to the table rather than waiting for direction Comfortable balancing fast-moving, reactive opportunities with a structured content calendar Excited to build a brand that their community wants to engage with Someone who believes the comment section matters just as much as the post itself Benefits We Offer: 401(k) with matching contributions Comprehensive health, dental, and vision insurance Life insurance and short-term disability coverage Paid time off and an employee assistance program Health and savings account Referral program Schedule: Full-time, 8-hour shifts Monday to Friday Onsite in a professional office setting Equal Opportunity Statement: Farah & Farah provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. E-Verify: This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form. #J-18808-Ljbffr