Director, Public Relations

Job Description

Director, Public Relations (Healthcare)

Location: Manhattan, NY (Hybrid – 3 days/week in-office: Tuesday, Wednesday, Thursday)

Base Salary: $125,000 – $150,000

Employment Type: Full-Time

About the Role

An award-winning, integrated public relations and digital marketing agency is seeking an experienced, proactive Director, Public Relations (Healthcare) to lead client accounts, drive high-impact earned media, and mentor an ambitious team.

This role requires a true Director with deep consumer healthcare or regulated industry experience who operates with a roll-up-your-sleeves mentality, high ownership, and strategic poise. The ideal candidate thrives in a fast-paced environment, excels at anticipating client needs, and brings a track record of building lasting media and client relationships.

Key Responsibilities

Client Leadership & Strategy

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• Serve as the senior contact across key accounts, driving strategic PR plans that align directly with business goals and industry trends.
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• Run engaging, high-level client meetings and calls, providing proactive, on-the-spot recommendations and anticipating client challenges.
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• Develop forward-facing 6- and 12-month brand initiatives, PR proposals, timelines, budgets, and KPI measurement frameworks.
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• Oversee account operations across direct reports, peers, vendors, and freelancers.
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• Support agency growth by contributing to new business proposals and pitches.
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Healthcare Media Relations & Strategic Initiatives

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• Execute strategic media launches and sustained campaigns across digital, print, and broadcast channels.
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• Cultivate and leverage established relationships with long-lead and short-lead healthcare media, consumer outlets, influencers, and medical experts/physicians.
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• Oversee the end-to-end planning and execution of PR initiatives, including desksides, product launches, influencer activations, press trips, treatment days, and mailers.
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• Track industry trends and competitive landscape to inform ongoing client strategy.
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Team Management & Operations

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• Direct, mentor, and foster accountability among junior and mid-level staff, conducting weekly 1:1s and bi-annual performance reviews.
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• Manage up effectively to senior leadership with clear communication, urgency, and a solutions-oriented approach.
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Candidate Profile & Qualifications

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• 8+ years of PR agency experience, with proven depth in consumer healthcare or regulated healthcare brands.
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• 3+ years of direct people management and team leadership experience.
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• Demonstrated ability to operate at a true Director level—owning budgets, client health, campaign execution, and crisis management end-to-end.
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• Proven media relations track record with consumer health, lifestyle, and trade journalists.
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• "No task is too small" mindset; comfortable balancing big-picture strategic thinking with tactical execution.
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• Strong presentation, written communication, and editorial skills.
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• Familiarity with Microsoft Office Suite, Slack, and Zoom.
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• Bachelor’s degree in Communications, Public Relations, Journalism, English, or Marketing is a plus.
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• Must be based within commuting distance to Manhattan for the 3-day in-office schedule (relocation assistance is not offered).
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Compensation & Benefits

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• Base Salary Range: $125,000 – $150,000 commensurate with experience
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• Performance-based bonus opportunities
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• Comprehensive health, dental, and vision insurance
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• 401(k) with company match and profit-sharing options
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• Flexible PTO, Summer Fridays, and company holiday calendar
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• Commuter benefits and FSA
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• Annual wellness reimbursement and cell phone stipend
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• Paid parental leave, family planning, and life event reimbursements
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• Professional development and learning opportunities
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• Quarterly Days of Service
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If this opportunity sounds aligned with where you'd like to take your career, apply now!