Marketing & Communications - Creative Designer

The Creative Designer at D’Youville University is responsible for the design, development, and production of compelling communications and marketing materials across print and digital platforms. Working as a member of the Office of Communications & Marketing, this position supports university-wide initiatives including enrollment, academic programs, advancement, athletics, alumni engagement, and institutional branding. The Creative Designer plays a key role in maintaining and elevating the D’Youville brand through thoughtful, innovative, and visually engaging creative work. This position reports to the Director of Digital Communications & Media. Responsibilities Design and produce high-quality print and digital marketing materials for all areas of the university, including academics, enrollment, advancement, athletics, student affairs, and institutional initiatives. Create a wide range of creative assets including advertisements, brochures, flyers, social media graphics, digital displays, presentations, publications, signage, web graphics, and other marketing collateral. Design and develop creative assets that support enrollment marketing initiatives, including digital advertising, social media campaigns, email marketing, landing pages, recruitment publications, and academic program promotions. Ensure all creative work aligns with D’Youville University brand standards, visual identity guidelines, and strategic communications goals. Serve as a steward of the university brand by reviewing and helping maintain consistency across creative materials produced throughout the institution. Assist with the design and visual presentation of content for the university website and other digital platforms. Collaborate with communications, marketing, admissions, advancement, athletics, and campus partners to develop creative solutions that support institutional priorities. Contribute to the organization and maintenance of the university’s digital asset management system, including file organization, tagging, and archiving. Support project planning, creative scheduling, and other communications and marketing initiatives as assigned. Stay informed of emerging design trends, creative technologies, and best practices in higher education marketing. Assist with photography and videography projects as needed. Qualifications Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, Communications, Fine Arts, or a related field, or an equivalent combination of education and relevant professional experience. Experience Two to three years of professional graphic design experience, or an equivalent combination of professional work, internships, and relevant project experience. Strong portfolio demonstrating creative excellence across a variety of print and digital design projects. Experience working within established brand standards and visual identity systems preferred. Experience in higher education, nonprofit, agency, or corporate marketing environments is a plus. Experience creating digital advertising, social media creative, enrollment marketing materials, and other campaign assets that drive audience engagement and conversion is preferred. Comprehensive computer skills with the ability to learn and adapt to new technologies and creative platforms. Skills & Abilities Strong graphic design skills with demonstrated ability to create effective visual communications across print and digital platforms. Proficiency in Adobe Creative Cloud applications, including InDesign, Photoshop, Illustrator, and Acrobat. Working knowledge of digital marketing creative, social media design, and web-based graphics. Understanding of design principles, typography, layout, color theory, and visual storytelling. Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment. Excellent communication and collaboration skills with the ability to work effectively across departments. Ability to receive feedback, adapt creative concepts, and deliver high-quality work under tight timelines. Familiarity with photography, videography, motion graphics, video editing, or AI assisted creative tools is preferred but not required. Physical & Environmental Handle multiple tasks and priorities at once while solving problems and being innovative. Must possess a student‑centered personal philosophy. Ability to work occasional evening or weekend hours. Uphold and abide by D’Youville University policies and procedures, including Title IX, Information Security, FERPA, and other state and federal guidelines and mandates. This position demands accuracy, honesty, integrity, and the ability to support the mission, vision, and purpose of D’Youville University. Compensation Pay: $55,000 - $65,000 Annually Additional Salary Information The salary range reflects our good faith and reasonable estimate of the possible compensation at the time of posting, the role and associated responsibilities, and the experience, education, and training of the selected candidate. Location Work Remotely: No Work Location: Buffalo, NY Job Type: Full Time, Exempt All job offers are contingent upon legal authorization to work in New York State as determined by the NYS Department of Labor. #J-18808-Ljbffr