Director of Residential Sales

About this position The Director of Residential Sales is responsible for leading the strategy, performance, and growth of Peerless Fence’s residential sales division. This role oversees sales leadership, lead conversion performance, sales process execution, pricing discipline, and sales team development to drive profitable revenue growth and exceptional customer experience. The Director will create a high‑performance sales culture focused on accountability, consultative selling, operational alignment, and delivering industry‑leading customer service while supporting our commitment to quality, service, and integrity. We are growing fast while changing and evolving every day and are seeking high‑energy, high‑initiative, adaptable individuals to grow with our company. We thrive on change and our ability to pivot quickly. Our employees are held to a high standard and are an extremely important part of our team. Responsibilities Residential Sales Strategy & Revenue Growth: develop and execute residential sales growth strategies; drive achievement of revenue, booking, and margin goals; identify opportunities to increase market share and penetration; monitor competitive trends, pricing, and local market conditions; develop scalable sales initiatives and promotional programmes. Sales Team Leadership & Performance Management: lead, coach, and develop residential sales managers and representatives; establish clear sales expectations, KPIs and accountability standards; conduct regular performance reviews, ride‑alongs and coaching sessions; recruit, onboard, and retain high‑performing sales talent; build a culture focused on urgency, professionalism and customer experience. Lead Management & Conversion Optimization: oversee lead flow, appointment conversion and booking performance; partner with marketing and customer service teams to maximise lead quality and responsiveness; improve close rates, average ticket value and sales efficiency; ensure disciplined follow‑up and pipeline management processes; monitor CRM usage and sales activity accountability. Sales Process & Operational Alignment: standardise residential sales processes and best practices; ensure alignment between sales, operations and customer service teams; improve handoff quality from sale to installation; reduce sales‑related errors, cancellations and re‑work; collaborate with operations on scheduling and installation capacity planning. Pricing, Margin & Financial Performance: maintain pricing discipline and margin accountability; monitor discounting practices and profitability trends; analyse sales performance data and forecasting accuracy; support budgeting and revenue forecasting processes; drive profitable growth, not just top‑line volume. Customer Experience & Reputation Management: ensure a consultative, professional customer experience; support customer satisfaction initiatives and referral generation; monitor customer feedback, reviews and sales‑related escalations; improve online reputation and rave review generation. Process Improvement & Reporting: develop reporting dashboards and sales analytics; track pipeline health, conversion metrics and productivity; implement continuous improvement initiatives across the sales organisation; leverage CRM and technology tools to improve visibility and accountability. General Duties & Safety: support and build unified company culture; maintain a safe work environment; perform job functions safely at all times; participate in all safety meetings; communicate concerns or violations to the appropriate manager immediately; use proper PPE; dispose of waste properly; abide by all local, state and federal laws; demonstrate behaviours aligned with core values; assist in driving continuous improvement. Job Requirements Proven ability to lead, coach and develop high‑performing residential sales teams within fast‑paced, results‑driven environments. Strong understanding of in‑home and consultative sales processes, including lead management, customer engagement, closing strategies and sales pipeline optimisation. Demonstrated experience managing sales KPIs, forecasting, accountability systems and performance metrics to drive consistent revenue growth and margin performance. Excellent leadership, communication and interpersonal skills with the ability to motivate teams, improve performance and foster a culture of accountability and customer service. Strong operational and financial awareness, including the ability to align sales execution with operational capacity, profitability goals and customer experience standards. Ability to build scalable sales systems, improve lead conversion and booking efficiency and implement process improvements that support sustainable growth. Highly competitive, data‑driven and results‑oriented mindset with a focus on continuous improvement, team development and operational discipline. Customer‑focused approach with the ability to balance revenue growth, customer satisfaction and long‑term relationship development. Education and Experience Bachelor’s degree in Business, Marketing, Sales, Management or a related field preferred; equivalent industry leadership experience will be considered. 7–10+ years of progressive residential sales leadership experience, including direct oversight of sales teams, sales performance and revenue growth initiatives. Proven success leading high‑volume or multi‑location residential sales organisations, preferably within home services, construction, specialty trades or exterior home improvement industries. Experience managing consultative or in‑home sales environments with responsibility for lead conversion, pipeline management, forecasting and sales accountability systems. Demonstrated track record of driving year‑over‑year revenue growth, improving close rates, increasing booking efficiency and strengthening margin performance. Experience developing and implementing sales processes, coaching programmes, KPI reporting and scalable sales infrastructure to support organisational growth. Strong background collaborating cross‑functionally with operations, customer service, marketing and field leadership teams to improve execution and customer outcomes. Experience recruiting, developing and retaining top sales talent while fostering a high‑performance, accountability‑driven culture. What We Offer Eligible full‑time employees receive a competitive benefits package including paid holidays, paid time off, medical, dental, vision, disability, and voluntary life benefits, plus a 401(k) plan with company match and immediate vesting eligibility beginning the first of the month after hire. Additional voluntary benefits include critical illness and accident coverage, identity theft protection, legal aid and pet insurance. Why Join Us? If you enjoy building, improving and solving problems in a fast‑moving environment, you’ll likely thrive here. We’re looking for people who are adaptable, collaborative and excited to grow alongside the business. #J-18808-Ljbffr Elevate Fence Partners