Director of Sales and Marketing

Job Description

Job Description

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.

Willow Falls Senior Living is a proud member of the Vista Senior Living Management network, where compassionate care meets exceptional living. With 16 communities spanning across multiple states, Vista Senior Living specializes in Assisted Living and Memory Care services. Our dedicated team ensures a nurturing environment where seniors thrive and find joy in every moment.

Position: Director of Sales and Marketing

Position Overview:

The Director of Sales & Marketing is responsible for driving and maintaining strong occupancy levels by developing relationships with prospective residents and their families. This role involves executing strategic marketing efforts, guiding prospects through the decision-making process, and clearly communicating the value, services, and culture of the Eden Vista Barrington community.

This is a hands-on, highly visible role for a sales professional who enjoys building trust, owning outcomes, and collaborating closely with leadership and clinical teams.

Sales & Occupancy Management:

• Achieve and maintain optimal occupancy levels through proactive, relationship-based sales strategies
• Track and manage all prospective resident interactions using CRM software
• Oversee the full sales pipeline from initial inquiry through move-in
• Provide accurate, thorough information regarding the community’s services, features, and benefits

Market Knowledge:

• Maintain strong knowledge of community offerings, pricing, and amenities
• Monitor and assess local competitors, including services and differentiators
• Use market insights to support outreach and marketing initiatives

Prospect Engagement:

• Build trusting, consultative relationships with prospective residents and families
• Conduct thoughtful needs assessments to align community offerings with individual preferences
• Deliver personalized tours and introductions to residents and staff to enhance the visitor experience

Sales Conversion:

• Guide prospects through the decision-making process with consistent follow-up
• Address questions and objections professionally to secure move-ins
• Meet or exceed established sales metrics, including outbound calls, tours, and outreach goals

Community Representation & Outreach:

• Represent Willow Falls Senior Living professionally in the community and with referral partners
• Assist in planning and executing on-site and off-site events that generate qualified leads
• Create and implement quarterly marketing plans aligned with occupancy goals

Administrative & Team Collaboration:

• Maintain regular communication with the Regional Sales Director regarding goals, progress, and execution
• Ensure timely and accurate completion of all pre-move-in documentation
• Collaborate with the Director of Nursing to coordinate resident assessments
• Notify internal departments of upcoming move-ins and resident needs to support a smooth transition
• Support families and internal teams throughout the move-in process

Education & Experience:

• Bachelor’s degree preferred; equivalent experience considered
• Minimum of two years of sales and marketing experience in an Assisted Living Facility.

Why Join Willow Falls Senior Living?

There has never been a better time to join Willow Falls Senior Living. With new leadership, fresh energy, and a shared commitment to excellence, this role offers the opportunity to make a meaningful impact, build strong relationships, and be part of a team that is excited about shaping the future of the community.