Site Content Manager, Health & Wellness

Job Summary:

We are seeking a Site Content Manager, Health & Wellness with deep knowledge of the health and wellness space, particularly supplements and nutrition, to lead the development of customer-centric content and product merchandising strategies across our ecommerce platform.

This role sits at the intersection of content, commerce, and wellness expertise. This role owns how customers discover, understand, and shop for wellness on our site. You'll connect the dots between education and conversion-building bundles, shaping routines, and creating content that actually helps people decide what to buy.

If you've ever thought "these products should obviously be merchandised together" or "this page is missing how a real person would use this," this role is for you.

Job Expectations:
Content-Driven Merchandising

• Curate product assortments and bundles tailored to specific health goals, conditions, and daily routines (e.g., sleep, gut health, immunity, fitness recovery)
• Identify complementary products and create cohesive "regimen-based" shopping experiences
• Partner with merchandising and category teams to align content with inventory, promotions, and business priorities
• Analyze performance of bundles and curated collections; iterate based on data and customer behavior

Health Content Strategy & Development

• Lead the content development of health topic pages that educate and guide customers (e.g., vitamins for energy, stress support, women's health)
• Collaborate with content, SEO, and medical/compliance teams to ensure accuracy, discoverability, and regulatory alignment
• Translate complex nutritional concepts into clear, engaging, and actionable content for consumers
• Ensure content supports both top-of-funnel education and bottom-of-funnel conversion

Customer Experience & Insights

• Leverage customer insights, search trends, and behavioral data to inform content and merchandising strategies
• Stay current on wellness trends, emerging ingredients, and competitive landscape

Cross-Functional Collaboration

• Work closely with marketing, product, UX, and analytics teams to execute integrated campaigns and content experiences
• Partner with brand partnerships and merchandising team to highlight key products and innovations
• Support lifecycle and personalization initiatives with relevant content and product recommendations

Knowledge, Skills, and Abilities:

Required Qualifications:

• 7+ years of experience in ecommerce merchandising, content strategy, or a related field
• Strongly preferred background as a nutritionist or deep knowledge in dietary supplements or wellness trends
• Experience creating or managing health-related content in a regulated environment is a plus
• Analytical mindset with experience using data to drive decisions
• Strong cross-functional collaboration and project management skills
• Ability to translate complex health topics into consumer-friendly content

Technical & Platform Proficiency:

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Education Requirements:

• Background in Nutrition, Dietetics, Public Health, or a related field OR
• Equivalent hands-on expertise in supplements (e.g. industry experience, certifications, or deep personal/professional immersion)

What Success Looks Like:

• Increased engagement and conversion on health content pages
• High-performing product bundles and regimen-based experiences
• Improved customer understanding and trust in health and wellness offerings

#LI-LR1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$77,234-$115,000 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to View email address on click.appcast.io. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer • Empower Our People • Be Entrepreneurial & Pivot Quickly •
Embrace Diversity & Inclusion • Strive for Simplicity

iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.


iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.