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Business Development Manager

$250k

Kaitlyn Wolfe

Job Description

POSITION OVERVIEW

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As Business Development Manager, Kaitlyn Wolfe will lead strategic growth initiatives across

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our ecosystem: our luxury design firm (residential + commercial), Trust the Process

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(design-build), and our product lines (Shop My Warehouse, SUBSTRATE, and GROUND

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FLOOR). This role focuses on identifying new business opportunities, building and

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maintaining client relationships, and increasing sales across design services and retail

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offerings.

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This is an in-person role that requires strong presence in the market, consistent face-to-face

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relationship building, and active engagement in the design and development community. You

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will act as both a growth strategist and brand ambassador - connecting clients to the full

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scope of our capabilities from concept through execution and product integration.

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RESPONSIBILITIES

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Drive Business Growth Across All Verticals

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  • Proactively source, pitch, and secure new business opportunities across residential, commercial, and hospitality sectors
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- Luxury residential and commercial design services

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- Trust the Process (design-build projects)

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- Product lines: Shop My Warehouse, Substrate, and Ground Floor

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  • Identify and penetrate new markets, partnerships, and revenue channels
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  • Build and manage a strong pipeline that balances near-term wins with long-term, high-value projects
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Cultivate High-Value, In-Person Relationships

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  • Serve as the face of the brand across all offerings—design, build, and product
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  • Build and maintain strong relationships with developers, architects, designers, builders, and key decision-makers
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  • Actively network through meetings, site visits, events, and industry engagements
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  • Position the firm as a go-to partner for full-service, design-forward solutions
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Run Projects from Quote to Completion

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  • Identify opportunities to integrate:
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- Interior design services

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- Design-build execution (Trust the Process)

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- Product solutions across all lines

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  • Clearly communicate the value of a vertically integrated approach
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  • Drive cross-functional opportunities across all business units
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  • Collaborate with internal teams to ensure seamless transition from business development to execution
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Lead the Sales Process from Opportunity to Close

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  • Present services and capabilities with clarity and a strong understanding of design and construction workflows
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  • Develop tailored proposals aligned with client goals and project scope
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  • Negotiate and close deals that align with company growth objectives
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  • Maintain accurate pipeline tracking and revenue forecasting
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Collaborate with Leadership & Internal Teams

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  • Provide real-time market feedback to inform branding, marketing, and service offerings
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  • Support and participate in events, partnerships, and activations that elevate brand presence
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  • Represent the company at trade shows, industry events, and networking opportunities
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MONTHLY METRICS/GOALS

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Lead Generation & Pipeline Growth

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  • Proactively identify and generate 15–25 qualified new leads per month to ensure consistent growth
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  • Drive revenue opportunities by adding $500K–$2M+ in potential project value to the pipeline monthly
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  • Prioritize face-to-face engagement by scheduling 12–20 in-person meetings with qualified prospects
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  • Maintain market presence through 6–10 site visits or project walkthroughs each month
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  • Cultivate high-value networks by securing 3–5 new strategic referral relationships per quarter
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  • Actively represent the brand at 4–6 networking or industry events monthly
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Sales & Revenue

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  • Design Services
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- Successfully secure 1–3 new design projects per month

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- Consistently generate $75K–$250K+ in monthly contracted design fees

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  • Trust The Process (TTP)
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- Successfully secure 1+ design-build (Trust the Process) projects per month or quarter, depending

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on project scale

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- Generate $250K–$2M+ in construction contract value monthly

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  • Product Sales
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- Generate $15K–$50K+ monthly product sales across SUBSTRATE, Shop My Warehouse, and

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GROUND FLOOR

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Relationship Development

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  • Maintain active relationships with:
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- 10+ Developers

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- 15+ Architects/Designers

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- 15+ Builders/Contractors

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  • Conduct:
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- 10 relationship touch-points weekly

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  • Host/Coordinate:
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  • 1-5 partner meetings per month
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Brand Presence & Market Feasibility

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  • Represent the company at:
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- 2-4 trade shows, panels, or luxury industry events monthly

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  • Contribute:
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- 5-10 pieces of market feedback/insights to leadership

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  • Participate in:
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- Project installs/shoots/photography

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- Showroom events

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- Launch activations

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Operations & Reporting KPI’s

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  • Maintain an up-to-date CRM (Client Relationship Management) lead funnel with all leads & prospective clients
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  • Conduct follow-ups within 48 hours
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  • Submit weekly pipeline/activity reports
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  • Attend weekly team & business development meetings
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  • Ensure smooth hand-off of prospects to operations team
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  • Maintain pipeline value at 3-5x monthly revenue goal
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REQUIRED SKILLS/ABILITIES

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  • Proven success in business development, sales, or partnerships—preferably within:
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- Interior design

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- Architecture or construction

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- Design-build or real estate development

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- High-end furniture, materials, or design products

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  • Strong, active network within residential, commercial, and/or hospitality industries
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  • Bachelor’s degree in Business, Marketing, Interior Design, or related field (preferred)
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  • 3–7+ years of experience in business development, sales, or a related role
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  • Experience in interior design, furniture, retail, or a related industry strongly preferred
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  • Proven track record of generating leads and closing deals
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  • Strong network within the design, real estate, or construction industries is a plus
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  • Demonstrated ability to generate leads, build relationships, and close high-value deals
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  • Experience navigating complex, project-based sales cycles
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  • Ability to thrive in an in-person, relationship-driven environment
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  • Exceptional communication, presentation, and negotiation skills
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  • Highly organized, proactive, and strategic
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Who Thrives In This Role

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  • You’re a connector—you naturally build relationships and create opportunities
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  • You’re entrepreneurial and motivated by growth and impact
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  • You understand how design, construction, and product intersect—and how to sell a vision
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  • You’re proactive, self-directed, and thrive in a high-ownership role
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  • You bring energy, presence, and professionalism to every interaction
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CORE VALUES

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Growth Mindset

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Lifelong Learning & Humility

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Inspired by Nature

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Giving Back

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Purpose-Driven

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Celebrating Diversity & Inclusion

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