Manager, Experience Planning

Agency: Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Manager, Experience Planning
As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.
Qualifications
3+ years of experience in cross-channel branding strategy or media/communications
Proven, strong team management, interpersonal communication, and collaboration skills
Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
Interest in the client’s industry and environment within which they operate
Knowledge of syndicated research, ad serving, media billing tools a plus
Ability to understand media data sources in terms of what is measured, the method, and information reported
Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Strong presentation skills
Responsibilities
Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
Managing the flow of client media-related issues, creating solutions and resolving issues
Establishing timetables for development of plans
Integrating strategic planning philosophy into communication plan development
Helping develop planning objectives and strategies that coincide with the client’s marketing direction
Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
Supervising implementation of integrated offerings and tools
Identifying opportunities for cross-platform deals when appropriate
Providing point-of-view on various media in the marketplace
Creating media plan recommendations and alternatives
Selecting media vehicles and determine scheduling
Analyzing competitive activity in the marketplace
Overseeing the execution of and present media plans to clients
Gauging media performance to determine the extent to which the original objectives and strategies are met
Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
Coordinating efforts with the Investment team(s) and creative agencies
Studying demographic data and consumer profiles to identify desired target audiences
Handling any client requests, e.g., plan or budget changes, providing marketplace information
Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
$50,000-$95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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