Chief Marketing Officer

SUMMARY OF POSITION FUNCTIONS

The Chief Marketing Officer is responsible for overseeing the planning, development and execution of Envive’s marketing and advertising initiatives.

ESSENTIAL POSITION FUNCTIONS

• Complies with the company’s privacy practices and procedures related to resident and employee records and all state and federal privacy practices and procedures related to resident and employee records and all state and federal privacy laws including HIPAA.
• Ensuring the company’s message is distributed across channels and to targeted audiences in order to meet sales objectives.
• Demonstrates and manages teamwork.
• Maintains a working knowledge of federal and state regulations and reimbursement (Medicare and Medicaid) issues.
• Maintains market-specific knowledge and updates including hospitals and competitors.
• Serves as a member of community organizations and boards.
• Develops and implements special events to draw the public to visit a community.
• Increases public relations exposure by regularly soliciting information from department heads and staff and submitting articles to area newspapers for publication.
• Manage and monitor appropriate admission/marketing budgets and tracks results.
• Monitors trends for inquiry, admissions, census, closing, and denials. Consistently prepares and submits reporting tools accurately and timely.
• Communicates knowledge of community and industry trends to appropriate staff.
• Attends education programs to enhance job skills and job-related health care knowledge.
• Prepares sales training and utilizes the sales process.
• Ability to inspire and lead a team.
• Passionate customer advocacy
• Oversee a company’s overall advertising and sales strategy.
• Drive revenue by increasing sales through marketing activities.
• Approve marketing campaign ideas.
• Coordinate marketing efforts with the company’s financial and branding goals.

Note: Essential job functions are subject to modification/change as duties and responsibilities change with business necessity.

The essential function characteristics described here are representative of those an employee encounters while in the physical environment of this job. To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation which does not impose an undue burden may be made to enable qualified individuals with disabilities to perform the essential functions.

NON-ESSENTIAL POSITION FUNCTIONS

• Other duties as assigned that are reasonably within the scope of practice/duties and are qualified to perform.

SUPERVISORY RESPONSIBILITY

This position holds supervisory responsibilities, pending budgeted positions and/or size of the community. Therefore, the position is required to directly supervise staff within the department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, terminating, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

SPECIAL REQUIREMENTS

• Must be willing to work flexible hours, including some evenings and weekends.

EDUCATION & QUALIFICATIONS

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in business/communications/marketing or related field preferred; or three years equivalent experience in lieu of degree.
• One to three years of senior housing, community relations, sales, and/or social service experience required. Previous health care admissions/marketing/sales experience preferred.

KNOWLEDGE, SKILLS, ABILITIES

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to speak effectively before groups, recognizes, or employees.
• Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instruction sets in mathematical or diagram form and deal with several abstract and concrete variables.
• Must have demonstrated ability to sell, direct and manage.
• Ability to effectively communicate and work harmoniously with professional and non-professional staff.
• Ability to read, write, speak, and understand English.

CERTIFICATES, LICENSES, REGISTRATIONS

• Valid Operator's License.