Senior Principal Mobile Product Manager

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Senior Principal Product Manager is the subject matter expert and thought leader in mobile product management, inside and outside the organization. As an individual contributor, this role designs and implements innovative solutions to address the most highly complex, ambiguous mobile and digital product challenges at Alaska Airlines (AS) and Hawaiian Airlines (HA). This role advises enterprise leaders on long-term mobile product strategy and drives industry-leading, customer-facing product outcomes through cross-functional influence.

Key Duties

• Design and implement innovative mobile product frameworks and decision-making precedents that resolve highly ambiguous, enterprise-scale challenges influencing how the broader product organization approaches complex digital solutioning.

• Define and own the 12–24-month mobile product strategy, making high-stakes investment and build-vs.-buy decisions that allocate enterprise resources and establish the long-term digital product direction for AS and HA.

• Shape mobile product priorities by advising enterprise leaders and influencing company-wide digital investment decisions; establish the authoritative mobile product point of view that guides cross-functional alignment.

• Own mobile product investment recommendations, including build vs. buy decisions with material financial impact; ensure product roadmap decisions reflect sound cost-benefit analysis and deliver measurable business returns.

• Lead the definition, design, and construction of products across the portfolio that delight our users and meet business objectives.

• Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals.

• Drive dialog with engineering, design, external teams, and program management from multiple products to deliver services.

• Utilize data, usage statistics, primary user research, cost/benefit analysis, and industry analyst reports to inform prioritization and solutions, including build vs. buy decisions.

• Deliver results for key product metrics and goals that support business objectives and ensure consistency across the organization.

• Create and deliver cross-portfolio communication to internal and external audiences.

Additional Details

Alaska's mobile app is the digital front door to the travel experience. As the Senior Principal Mobile Product Manager, you will set the vision for the future of Alaska's mobile experience used by millions of guests. From reducing friction during critical day-of-travel moments to leveraging AI and personalization to create more intuitive experiences, you'll drive the strategy and execution of high-impact initiatives that shape how customers interact with Alaska before, during, and after they travel. Working across product, engineering, and business teams, you'll influence enterprise-wide decisions and deliver innovations that elevate both guest satisfaction and business performance.

Job-Specific Experience, Education & Skills

Required

• 10 years of experience in digital product management or a related field, with responsibility for mobile products or customer-facing digital experiences.

• Bachelor’s degree in product management, marketing, business, digital platforms, or a related field; two years of additional experience as described above can be in lieu of this Bachelor’s degree requirement.

• Excellent problem-solving and analytical skills, coupled with a history of building strong cross-functional relationships.

• Ability to facilitate user group meetings with stakeholders and drive agenda for a common solution.

• Proficiency with Agile/Scrum software development methodology.

• Demonstrated knowledge of the software development life cycle (SDLC).

• Demonstrated ability to interact with all levels of management cross-divisionally.

• Demonstrated ability to manage multiple projects with increased complexity.

• High school diploma or equivalent.

• Minimum age of 18.

• Must be authorized to work in the U.S.

Preferred

• Knowledge of the airline and/or travel industries and related technologies.

• Deep working knowledge of agile product development concepts.

• Master of Business Administration (MBA).

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

• Demonstrate superior ability to present complex problems and situations to senior and executive leadership and drive resolutions with limited guidance.

• Cut through complexity and ambiguity, prioritize effectively, set clear goals, and operate in an agile fashion.

Salary Range

$178,300-$276,350 / year

Total Target Compensation Range (incl. bonus & equity)

$217,526-$337,147

Salary Details

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note:

We don't typically hire at the top of the range.

Total Rewards

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air with high priority status

• Select number of confirmed travel credits provided annually

• Comprehensive well-being programs including medical, dental and vision benefits

• Generous 401k match program

• Annual bonus plans

• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle - Hub
L: #LI-B
Software Powered by ICIMS
Job Locations USA-WA-SeaTac
Requisition ID 2026-20736
Category Corporate & Operations