Director, Product Management - Wayfinding

About Gap Inc. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity, and lead boldly? Join our team. About The Role The Director, Product Management — Wayfinding is a senior Product Lead within the Discover Value Stream responsible for defining and advancing the enterprise navigation and browse strategy across brands and digital channels. This leader owns the performance and long‑term evolution of navigation frameworks, taxonomy systems, PLP architecture, curated and algorithmic discovery surfaces, filter and facet strategy, and homepage to browse transitions. The role requires translating enterprise OKRs into measurable capability plans, aligning cross‑functional teams around customer problems, and ensuring that wayfinding capabilities consistently improve engagement, conversion, and brand coherence. The Director operates as the accountable owner for capability performance, not just roadmap delivery, and is expected to drive strategic clarity, prioritization discipline, and measurable outcomes across site and app experiences. What You'll Do Define the multi‑year strategy for navigation and browse capabilities, including taxonomy governance, cross‑channel discovery alignment, and performance optimization. Establish clear capability KPIs such as browse conversion, navigation engagement depth, filter interaction rate, and curated shop adoption, and ensure these metrics guide prioritization decisions. Lead and develop Product Managers within the Wayfinding domain, setting expectations for G0 and G1 rigor, roadmap sequencing, and measurable impact. Drive alignment across Value Streams including Choose, Lifecycle, Purchase, and Content Supply Chain to ensure navigation capabilities support enterprise initiatives and brand priorities. Represent Wayfinding strategy and performance in executive forums, clearly articulating trade‑offs, risks, and required investments. Who You Are 8+ years of product management experience in digital commerce or discovery platforms with demonstrated ownership of complex capability domains. Experience leading product teams and influencing cross‑functional partners across Engineering, UX, SEO, and Brand stakeholders. Strong command of information architecture, taxonomy systems, and data‑informed prioritization. Proven ability to connect strategy to measurable business outcomes and hold teams accountable to performance. Benefits at Gap Inc. Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity. Salary Range: $197,600 - $256,900 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. #J-18808-Ljbffr Gap Inc.