VP of Product

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Product based in United States. This is a hands-on product leadership role at a rapidly growing technology company building an AI-native commerce platform for direct-to-consumer businesses. You will own the product strategy and execution across storefronts, checkout, payments, merchant operations, and an AI-powered agent. The role combines long-term strategic thinking with deep involvement in product details, customer needs, technical decisions, and weekly execution. You will lead a small team of senior product managers while partnering closely with engineering leadership to raise the bar for product quality and delivery. Direct relationships with merchants will be central to the role, ensuring real customer pain points translate into measurable product improvements. You will also establish competitive benchmarks across conversion, performance, activation, retention, and user experience, using data and experimentation to guide decisions. This opportunity is designed for a builder who thrives in high-ownership, fast-paced environments and wants significant influence over the next stage of an ambitious AI-driven product. Accountabilities: As the VP of Product , you will own the product organization, roadmap, execution standards, customer feedback loop, competitive intelligence, and development of AI-native capabilities while serving as a strategic partner to executive leadership. - Own product strategy and execution across storefronts, checkout, payments, merchant operations, and the AI agent. - Define and manage the roadmap as a dynamic portfolio of prioritized opportunities, ensuring every major initiative has a clear business rationale, expected impact, and understood trade-offs. - Establish a high standard for what constitutes a successfully shipped product, including adoption, measurable business impact, quality, usability, and sustained customer value.

- Provide detailed, hands-on feedback on product requirements, prototypes, specifications, launches, and other critical product work. - Lead and develop a small team of principal-level Product Managers, setting expectations for quality, speed, ownership, and decision-making. - Establish strong product management practices, including detailed PRDs, prototypes, specifications, test cases, launch plans, reference customers, and KPIs. - Build direct relationships with key merchants, participating in regular customer conversations and developing deep knowledge of their businesses, funnels, needs, and pain points. - Translate recurring merchant challenges into product improvements and ensure meaningful issues move rapidly from customer feedback to execution. - Define and maintain competitive benchmarks across revenue per visitor, checkout conversion, page speed, approval rates, activation, retention, and user experience. - Conduct hands-on competitive research by actively using competing products and monitoring changes in competitor offerings, pricing, and roadmaps. - Ensure material competitive developments are analyzed promptly and translated into actionable response strategies. - Lead the development of an AI-native product that merchants can confidently use for production-grade, revenue-impacting decisions. - Personally test AI experiences, establish quality standards, define evaluation criteria, and ensure reliability across non-deterministic AI capabilities. - Partner closely with the CTO and engineering leadership to align product and engineering execution. - Ensure product specifications are established before delivery, timelines are visible, delivery risks are surfaced early, and engineering resources remain focused on high-value work. - Eliminate or deprioritize initiatives that do not demonstrate sufficient customer or business value.