Graphic Design Coordinator

Job Description

Love bringing a brand to life through design? Sherpani is hiring a Graphic Designer to shape how our story shows up across social, email, web, and retail.

Sherpani makes bags for women, by women, for how women actually live: the workday, the weekend trail, the long way home, and the trip you’ve been planning for years. Everything is thoughtfully made from recycled materials, because we care about where we’re all headed.

We’re a small team based in Boulder, Colorado, sold online, at REI, and at local retailers. The work here is highly visible. What you design shows up in feeds, inboxes, and on shelves, and helps shape where the brand goes next.

THE ROLE

As our Graphic Design Coordinator, reporting to the Lead Brand Manager, you’ll turn our brand narrative into digital experiences that connect. We’re looking for a designer who thinks beyond a single graphic: someone who considers how color, type, imagery, and layout make people feel, and how one idea carries from an Instagram story to a homepage to a wholesale catalog.

WHAT YOU'LL DO

• Translate campaign concepts and brand frameworks into cohesive visuals across every channel
• Design social content for Instagram, Facebook, Pinterest, and TikTok, including carousels, stories, posts, and light motion
• Create paid ad creative for Meta and Google, including variations for A/B testing
• Design email graphics for Klaviyo campaigns and flows
• Shape the Shopify site experience: homepage, collection headers, and campaign landing pages
• Build marketplace assets for Amazon and Etsy, including storefront banners, listing images, and A+ content
• Design seasonal catalogs, line sheets, and retail materials for wholesale partners
• Retouch, select, and sequence product and lifestyle photography
• Keep files, templates, and brand assets organized and consistent
• Collaborate with Brand, Creative, Ecom, and Key Accounts teams, and stay composed through launches and holiday season

WHAT YOU BRING

• 2+ years of professional graphic design experience, with a focus on digital
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• A portfolio showing how you use layout, typography, color, and imagery to tell a story, not just make something look good
• Ability to work within brand guidelines while bringing fresh ideas
• Experience preparing files for digital and print production
• Sharp attention to detail, clear communication, and openness to feedback
• Availability to work from our Boulder office Tuesday through Thursday

NICE TO HAVE

• Design experience at a D2C or wholesale brand selling physical products
• E-commerce or catalog creative experience
• Familiarity with Shopify or Klaviyo
• Basic video editing or motion graphics skills

WHAT WE OFFER

• $48,000 annual salary
• $250 bonus for company-wide goal achievement
• Medical, dental, and vision insurance fully covered by Sherpani
• 3 weeks of paid time off, plus 5 sick days
• 401(k) eligibility after one year
• Hybrid schedule: in our Boulder office Tuesday through Thursday, remote Monday and Friday