Performance Marketing Lead, Paid Acquisition

Job Description

Job Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

This is Maven Consumer's founding performance marketing hire — a true 0-to-1 opportunity to build the paid acquisition engine for a category-defining women's and family health platform. You'll own strategy and hands-on execution across paid channels, with budget authority and direct accountability to CAC and subscriber quality targets. Reporting to the General Manager, Consumer, you'll work in close partnership with the core consumer team.

We're looking for someone who has built out paid acquisition from scratch, knows what DTC health looks like at scale, and understands the nuance of marketing in a trust-sensitive category. You move faster because of AI, test smarter because of AI, and find signal before the competition does.

As a Senior Performance Marketing Manager, you will:

• Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time.
• Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing
• Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels
• Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
• Leverage AI creative tools to generate and test ad variants faster
• Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support
• Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact
• Own paid media budget planning and ROI reporting in partnership with Finance
• Run your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficiently
• Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room
• Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions

WHAT YOU'LL BRING

• 5–8 years in performance or growth marketing
• Experience in consumer health, wellness, or DTC subscription required
• Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
• Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)
• You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting.
• Sharp creative judgment: you know what good looks like and have moved metrics with it
• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
• This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

The base salary range for this role is $140,000 - $175,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g View email address on ziprecruiter.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: View email address on ziprecruiter.com. For general and additional inquiries, please contact us at View email address on ziprecruiter.com.