VP of Marketing

Job Description

Job Description

About Ellie Mental Health

Ellie Mental Health is a provider of outpatient mental health, primarily talk therapy, treating clients for stress, anxiety, trauma, PTSD, family and couples therapy, and children, primarily in-clinic as well as telehealth. Ellie utilizes various treatment modalities including Cognitive Behavioral Therapy (CBT) and its variations like Dialectical Behavior Therapy (DBT), Interpersonal Therapy (IPT) for relationship issues, Psychodynamic Therapy to explore unconscious patterns from childhood, Exposure Therapy and Eye Movement Desensitization and Reprocessing (EMDR) for trauma, and creative therapies like art or music therapy.

Ellie Mental Health's mission is to compassionately transform the culture of mental health care by providing creative solutions that will make wellness accessible in every community. Within the Franchise System, Ellie has 230+ independently owned and operated clinics across 34 states, with 2,300+ licensed therapists.

VP of Marketing Role Overview

The Vice President of Marketing is responsible for setting and executing Ellie’s overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role leads cross-functional efforts across brand, demand generation, product marketing, and communications, translating business objectives into impactful go-to-market strategies. As a senior leader, the VP of Marketing partners closely with sales, product, and executive leadership to ensure alignment, leverages data and insights to optimize performance, and builds high-performing teams to scale marketing effectiveness and business impact.