Shopper Marketing Manager

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first‑of‑its‑kind creatine gummy and scaling rapidly into a high‑growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. We’re hiring a Shopper Marketing Manager to own our retail activation function — bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners. What You'll Do Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment Thinks like an owner and operates like a builder Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief Understands the mechanics of retail activation: co‑op, Roundel, Ibotta, Instacart, secondary placement Wants to build the shopper marketing function at a brand that’s scaling fast and investing meaningfully in retail Retail Activation & Calendar Ownership Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and e‑commerce platforms Monitor competitive shopper marketing activity and identify opportunities for differentiation Brand & Retailer Partnership Act as the strategic and executional bridge between retail sales and brand marketing teams Translate national brand campaigns into retailer‑specific activation programs Build retailer presentations and co‑op proposals that clearly demonstrate Create’s investment in the partnership Collaborate closely with the retail sales team on customer programs, partnerships, and in‑store execution Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs Creative & Agency Management Develop shopper‑facing creative briefs and manage internal or external creative resources Brief and manage agency or vendor partners to bring activation programs to life on time and on brand Qualifications 4–6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG Direct experience building and executing activation programs at Target Hands‑on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools Experience managing a retail marketing budget with clear performance accountability Strong cross‑functional experience working across brand, creative, and sales teams Familiarity with Target’s retail media ecosystem including Roundel NewYork‑based or willing to relocate, comfortable working in‑office regularly Nice to Have Experience in the supplement, wellness, beauty, or food & bev category Familiarity with Target’s promotional model Background managing creative agencies or internal design resources Experience at a brand in the $50M–$300M revenue range Benefits Competitive compensation and equity Fully‑paid health, dental, and vision insurance 401(k) program Manhattan office with a flexible hybrid setup and generous PTO #J-18808-Ljbffr