Director of Marketing

Job Description

Job Description

Lead the Strategy. Build the Brand. Drive Growth.

At Value Drug Company , we're passionate about helping independent pharmacies thrive. As one of the region's leading wholesale distributors of pharmaceuticals and pharmacy products and services, we proudly serve independent pharmacies across multiple states. 

Our highest strategic priority is market share growth , and we're looking for a marketing leader who shares our passion for expanding our reach, strengthening our brand, and delivering measurable business results.

If you're an innovative, data-driven marketer who enjoys developing strategy as much as rolling up your sleeves to execute it—and you love leading talented people—we'd love to meet you.

What You'll Do

As our Director of Marketing , you'll lead the development and execution of an enterprise-wide marketing strategy that supports our wholesale distribution business and specialty pharmacy operations. You'll oversee a talented creative and marketing team while partnering closely with executive leadership, sales, business development, category management, analytics, customer service, and strategic partners to accelerate growth.

This is a highly visible leadership role where you'll have the opportunity to shape our brand, influence company strategy, and directly contribute to increasing market share.

In this role, you will:

• Develop and execute a comprehensive 12-24 month marketing strategy aligned with company growth and revenue objectives.
• Build integrated marketing campaigns that generate leads, increase customer engagement, and strengthen customer loyalty.
• Partner with executive leadership and cross-functional teams to ensure marketing initiatives support strategic business priorities.
• Lead digital marketing initiatives including SEO, SEM, email marketing, paid media, social media, content marketing, and website optimization.
• Analyze market trends, customer behavior, competitive intelligence, and emerging AI-powered marketing technologies to identify growth opportunities.
• Serve as the steward of our corporate brand, ensuring consistent messaging and visual identity across all business units and customer touchpoints.
• Oversee the creation of compelling marketing content including campaigns, newsletters, blogs, social media, sales collateral, presentations, and digital communications.
• Develop, manage, and optimize the annual marketing budget while measuring campaign effectiveness and reporting ROI to executive leadership.
• Establish marketing metrics, dashboards, and performance analytics to guide strategic decisions.
• Continuously improve marketing processes, workflows, and technologies to maximize efficiency and results.
• Lead, coach, and develop a team of creative and marketing professionals while fostering innovation, accountability, collaboration, and continuous improvement.
• Ensure all marketing materials comply with trademark, copyright, intellectual property, and company brand standards.

What Makes You Successful

You're both a strategist and a doer.

You enjoy thinking about the future while staying closely connected to execution. You understand that great marketing isn't just creative—it produces measurable business results. You thrive in collaborative environments, enjoy mentoring others, embrace new technology, and use data to guide decisions.

Most importantly, you're energized by the challenge of helping an organization grow.

QualificationsRequired

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Progressive experience in marketing, branding, business development, or sales.
• Experience leading marketing initiatives from strategy through execution.
• Strong leadership, communication, project management, and organizational skills.
• Excellent written communication and copywriting abilities.
• Experience managing multiple priorities in a fast-paced environment.
• Strong analytical skills with the ability to measure marketing performance and ROI.

Preferred

• Experience leading marketing teams.
• Agency account management or advertising agency experience.
• Strong understanding of B2B marketing strategies.
• Experience supporting healthcare, pharmaceutical, wholesale distribution, or regulated industries.
• Experience utilizing AI and marketing automation platforms.
• Knowledge of current digital marketing trends, analytics platforms, CRM systems, and emerging marketing technologies.

Why Join Value Drug Company?

At Value Drug Company, marketing has a seat at the strategic table.

You'll work alongside executive leadership to shape the future of our organization while helping independent pharmacies remain competitive and successful. You'll have the opportunity to build campaigns that make a meaningful impact, lead an outstanding team, and contribute directly to our continued growth.

We're committed to fostering an environment where collaboration, innovation, accountability, and continuous learning are valued every day.

If you're ready to lead a marketing organization that's focused on growth, innovation, and making a difference, we'd love to hear from you.

Join us and help grow the future of independent pharmacy.