Marketing Assistant
US Air Force
Marketing AssistantAssists in developing and implementing marketing programs for the Services Squadron. Under the direction of the Marketing Specialist, assists in determining marketing techniques and strategies to increase efficiency, enhance participation and increase financial income to Services activities.Assists in conducting qualitative and quantitative market research. Using standard industry practice, computer software and/or instruments specifically developed for use within Services, adapts or modifies research techniques for local purposes. Administers surveys, collects data, tabulates responses, and assists the Marketing Specialist in analyzing results. Keeps the Marketing Specialist informed of consumer trends and their application to the activities. Makes recommendations to the Marketing Specialist on program modifications and enhancements.Assists in developing training programs for Services employees in areas related to marketing such as the marketing process, advertising strategies, customer relations and media techniques. Attends major Services Squadron events and provides constructive marketing feedback to the activity manager.Assists in conducting advertising campaigns. Obtains information on upcoming events, special programs and offers for activity managers. Assists the Marketing Specialist in developing communication strategies to determine the most effective and efficient method of reaching the target market.Makes recommendations to activity managers on the design of effective advertising vehicles and appropriate media mix. Assists in planning marketing campaigns designed to enhance participation in Services activities by considering the characteristics of the target audience and the media mix necessary to reach them. Assists in conducting media relations with on- and off-base media in concert with the Public Affairs Office. Provides or arranges for photographic support for Services functions. Prepares and presents briefings to base functions such as newcomers' orientation and Commander's call.Operates a government vehicle in the performance of daily duties.
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US-Air-Combat-Command
Hampton, VA15 hours ago $45k - $52k
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