Content Marketing Specialist

Job Description

Job Description

Job Title: Content Marketing Specialist Overview

We are looking for an in office (remote work is not an option for this role) Content Marketing Specialist to support and grow our content efforts across social media and email marketing. This role will focus primarily on social media content creation and management early on, with a clear path to take on more ownership in email marketing and campaign strategy over time.

This is a great fit for someone who enjoys creating content, understands how to engage an audience, and wants to grow into a more advanced digital marketing role.

Responsibilities

Social Media (Primary Focus to Start)

● Create, schedule, and manage content across platforms like Facebook, Instagram, and TikTok

● Write captions that match each client’s brand voice and drive engagement

● Collaborate with internal teams to plan and execute monthly content calendars

● Monitor performance and adjust content based on engagement and trends

● Stay on top of platform trends and identify opportunities to improve reach and visibility

Content Creation

● Develop graphics, short-form videos, and written content for marketing campaigns

● Repurpose content across multiple channels to maximize impact

● Maintain brand consistency across all content pieces

Email Marketing (Growing Responsibility Over Time)

● Assist with building and sending email campaigns for clients

● Help create email content that drives engagement and conversions

● Learn and support segmentation, automation, and campaign strategy

● Monitor email performance metrics like open rates and click-through rates

Collaboration and Execution

● Work closely with account managers and internal teams to align content with client goals

● Communicate clearly on timelines, deliverables, and updates

● Contribute ideas for improving content performance and expanding services

Qualifications

● 1 to 3 years of experience in social media, content marketing, or digital marketing

● Strong writing skills with the ability to adapt tone and voice

● Basic design skills using tools like Canva or similar platforms

● Understanding of social media platforms and what performs well

● Interest in learning email marketing and campaign strategy

● Organized, reliable, and able to manage multiple accounts or projects

Nice to Have

● Experience with email marketing platforms

● Basic understanding of analytics and performance tracking

● Familiarity with scheduling tools or marketing platforms

VIV is a creative agency helping local businesses reach their goals with essential online marketing tools.

We started with one goal: Empower entrepreneurs

At VIV, our mission is to support small businesses in their growth journey by providing the tools and resources they need to succeed. We believe that when local businesses flourish, they positively impact their communities—creating jobs, supporting families, and driving charitable efforts. Our goal is to empower entrepreneurs with a comprehensive platform that integrates technology and talent for seamless business management and growth.

Company Description

VIV is a creative agency helping local businesses reach their goals with essential online marketing tools.\r\n\r\nWe started with one goal: Empower entrepreneurs\r\n\r\nAt VIV, our mission is to support small businesses in their growth journey by providing the tools and resources they need to succeed. We believe that when local businesses flourish, they positively impact their communities—creating jobs, supporting families, and driving charitable efforts. Our goal is to empower entrepreneurs with a comprehensive platform that integrates technology and talent for seamless business management and growth.