AD, Professional Digital Marketing - Pets

Associate Director, Digital Marketing

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

In the rapidly growing and evolving digital marketing landscape, elevating our owned channels, content & data-driven digital marketing has become an important capability growth area for BIAH. This Associate Director, Digital Marketing role will lead the strategy and manage the execution of key web customer touch-points and reporting activities associated with the BIAH US Pet business. The main focus of the role will be customer web strategy & execution, enhancing the digital customer experience across our channels, lead campaigns including social media, SMS, email, data and digital media as needed to support US Pet Brand Marketing business goals and go-to market plans.

Duties & Responsibilities

• Own and define web/digital strategies to support US Pet Digital Marketing goals & over arching BIAH business goals.
• Lead web and digital strategy and execution including website builds and maintenance, social media in the future, Agency Management including Media and any new channels we emerge into in the Digital space:
• Content Marketing
• Enhance Customer Journey
• Develop engaging campaign content
• Oversee campaign deployment including UAT
• Reporting and optimization/testing
• Establish content plan, Create and maintain content calendar by collecting input and collaborating with digital, internal stakeholders, agencies to be utilized across all digital channels.
• Data 1st approach with a keen eye for performance, analytics and reporting including:
• Define KPI's.
• Identify data sources.
• Direct agency partners as needed for reporting support and optimizations.
• Socialize reports and insights with key stakeholders.
• Refine and optimize campaigns and data flow, collection, organization/structure, etc. based on reporting insights.
• Manage and develop relationships with agency partners and internal stakeholders. Work cross-functionally with Channel Excellence, IT, Brand Teams, Communications, Customer Experience and Digital peers to gain support/buy in to deliver timely implementation of digital marketing campaigns.
• Serve as subject matter expert on all web projects.

Requirements

• Bachelor's degree required.
• 7+ year experience in digital marketing across industries.
• Ability to travel 10-15%.
• Leading & growing digital marketing platforms like websites, campaigns across multiple channels such as email, SMS, programmatic advertising and social paid & organic.
• Creating and managing content across multiple channels and brands.
• Using and managing automated marketing systems to build customer journeys (Sales Force Marketing Cloud, Adobe Marketing Cloud, Marketo, etc.).
• Experience working with Digital Tools & Marketing Technology: Understanding and experience using website analytics tools (preferably Adobe Analytics), data management platforms (DMPs) or customer data platforms (CDP) and website personalization tools (Preferably Adobe Target).
• Experience working with business partners both internally and externally (agencies). Able to clearly communicate marketing needs and drive projects through to completion.
• Exhibit strong written and verbal communication skills. Has strong interpersonal skills and demonstrated ability to develop stakeholder relationships as well as collaborate and gain buy in from them in a highly matrix-ed organization.
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
• Proven ability to work on multiple projects & prioritize effectively.
• Creating critical communications for leadership.
• Presenting to leadership and other stakeholders.
• Demonstrated problem solving and analytical skills.
• Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.
• Budget management experience is required.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.