(Senior) Marketing Manager (all genders)

(Senior) Marketing Manager (all genders) Do you think about marketing not in terms of likes or reach, but in terms of impact, growth, and market leadership? Do you want to do more than just manage campaigns — and instead strategically scale a brand while creating measurable business impact? At innoscripta, you will join directly as a Senior Marketing Manager. You will develop strategies, prioritize high-impact channels, and turn marketing into a true growth driver. You can expect a high level of responsibility, significant creative freedom, and the opportunity to actively shape the market presence of a publicly listed technology company. Who is innoscripta? innoscripta is the market leader for R&D software and a publicly listed company. More than 1,500 companies use our solutions to efficiently manage innovation projects, optimize funding opportunities, and accelerate development processes. Your Responsibilities Develop and execute a data-driven B2B marketing strategy focused on growth, brand positioning, and lead generation. Create performance-oriented campaigns across the entire funnel — from awareness to conversion. Identify, test, and scale high-impact channels including Paid Media, LinkedIn, SEO, and events. Build scalable marketing processes, funnels, KPI systems, and a content engine. Develop clear messaging and positioning for different target audiences. Strategically orchestrate content along the customer journey. Manage external marketing partners and agencies with a strong performance focus. Further develop marketing into a scalable growth engine. Your Profile At least 5 years of experience in B2B marketing, ideally in SaaS, software, or other complex/consultative industries. Proven success in building demand generation, performance marketing, or scalable marketing structures. Strategic mindset combined with strong operational execution skills. Strong understanding of funnels, KPIs, positioning, and data-driven growth. Experience working with small teams and limited resources, paired with excellent prioritization skills. Excellent German skills (C2 level) and strong communication abilities. High level of self-motivation, entrepreneurial thinking, and the ambition to create visible impact. What to Expect Attractive Compensation: Competitive fixed salary + performance-oriented growth opportunities. Direct Impact on Growth: Your work will have measurable influence on market positioning, lead generation, and overall company growth. Career Opportunities: Development opportunities up to leading international marketing structures. Additional Benefits: Including public transport support, childcare allowance, and regular team events. Why innoscripta? We are not looking for a traditional Marketing Manager, but for someone who understands marketing as a scalable growth system. At innoscripta, you will have the opportunity to build structures, implement high-impact strategies, and actively shape the perception of a market leader. #J-18808-Ljbffr