Impact Communications Associate Director, Communications

Remote-based in the US

Overview

GoodPower builds durable political and civic power to unlock the full economic potential of the energy transition — lower bills, better jobs, healthier communities and a stronger economy that works for everyone.

We operate at the intersection of organizing, digital media, data science, smart tech and renewable energy advocacy — connecting public demand for lower costs and better jobs with decisive political and policy outcomes. Our programs reach millions of people annually to cut costs, create jobs and accelerate renewable deployment by shaping beliefs, behaviors and ballot-box outcomes.

GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work — growing our organization 5x over the next five years — and relentlessly honing our skills and expertise to be the best we can in transforming our renewable energy economy.

Job Summary

The Associate Director of Impact Communications seeks to advance GoodPower’s work to accelerate a renewable energy economy by ensuring that we are effectively communicating our wins to our network, funders, partners and the media. The Associate Director translates our work into compelling stories, data and proof points that deepens funder trust, attracts new resources and projects, and amplifies GoodPower’s influence in the field.

The Associate Director spearheads communications across various audiences including the GoodPower Board, climate and political funders, renewable energy developers, and electeds as well as manages the CEO’s thought leadership to build a sphere of influence that continuously builds upon itself. This role tailors strategies and messages for each audience to advance GoodPower’s mission and goals, across reports, newsletters, white papers and social media and digital advertising. This role requires the ability to tailor impact narratives appropriately across organizational entities and audiences, translating complex, multi-cycle work into clear and credible communications.

This is a full time, remote position based anywhere in the United States. The Associate Director will work from home, meet regularly by video chat with GoodPower team members and conduct activities both online and in-person. The Associate Director must be available for regular travel within the United States to participate in conferences, select actions, events, and to attend staff retreats. This position reports to the Communications Director.

Key Responsibilities

• Executive Communications
  • Follow key industry news and work with staff to identify trends in the renewable energy space to craft LinkedIn posts and op-eds for the CEO.
  • Closely track internal impact updates across meetings, team Slack channels and weekly reports to identify key wins and develop a proactive plan for communicating our impact in advance.
  • Identify and pitch speaking opportunities for the CEO and other leaders in key renewable energy, political and funder spaces.
  • Prepare monthly impact updates for the Board of Directors to keep abreast of the programs and impact across the organization.
  • Develop creative, visual ways to demonstrate our impact that can be used across communication channels (LinkedIn, social media and blogs, email and SMS communications to our network, funder communications, media, and more).
• Funder Communications
  • Manage, produce and implement development communications including creating and project managing a monthly newsletter, providing support for one-off impact updates for funders, and spearheading quarterly funder webinars.
  • Collaborate with the Research and Experimentation team to ensure that the public-facing and member-only research pages are up to date on the latest research and communicate out the findings of our research across key audiences.
  • Translate program data, experimentation results and non-linear impact into clear, compelling narratives that build funder confidence and support long-term investment.
• Media & Public Relations
  • Support the Communications Director and Associate Director of Media Engagement to identify and develop pitches to the media to amplify GoodPower’s impact across key audiences.
  • Support the Communications Director and AD of Media Engagement to maintain a press list with regular cadence and tracking of media communications.
  • Develop and maintain a list of funders, developers, elected officials, and media to include in ads targeting in strategic advocacy campaigns and collaborate with the digital ads team to amplify wins to key audiences.
  • Create white papers on key impact and learnings to be able to rapidly distribute to media and funders.
  • Help track media mentions and maintain press pages on the GoodPower website.
  • Collaborate with Membership Mobilization Manager and social media team to leverage content across emails, social, and LinkedIn posts to create a regular cadence of posting on the blog.
• Other Duties as Assigned:
  • Adapt to the evolving needs of a fast-paced organization with flexibility and creativity.
  • Contribute to strategic guidance for GoodPower campaigns underway.
  • Help ideate, pitch and develop new campaigns for the organization.

Qualifications

• Experience
  • 8-10+ years of experience in impact communications, including funder engagement or media and public relations, preferably in the political or renewable energy field.
• Skills & Expertise
  • Strong writing skills, creative approaches to communicating impact and ability to adapt tone based on audiences, key messages, and communication vehicles while maintaining message discipline.
  • Ability to communicate and adapt messages across audiences, including funders, renewable energy developers, elected officials and media.
  • Awareness of and ability to communicate the economic impacts, drivers and motivators of the renewable energy transition.
  • Demonstrated ability to synthesize inputs from multiple teams into cohesive narratives that align leadership, staff, Board members and external stakeholders.
  • Strong attention to detail with an antenna to absorb high volumes of information and distill impact into clear, cohesive, strategic communications.
  • Ability to collaborate closely across departments, juggle and think through multiple angles, and ensure message discipline across communications.
  • Ability to prioritize and juggle multiple projects simultaneously.
  • Competency in utilizing CRMs (Salesforce), web platforms (WordPress) and design tools (Canva) to leverage communications.
  • Strong analytical skills with ability to set priorities, complete work with minimal supervision, and meet deadlines.
• Attributes
  • Self-starter with strong organizational skills and creativity.
  • Ability to work independently and as a member of various teams.
  • Demonstrated competence in managing complex projects.
  • Team player who is a strong cross-team collaborator and communicator with an eagerness to jump into other duties than assigned.
  • Proactive, flexible, and solutions-oriented with a commitment to innovation.

This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.